For These Rugby Stars, Music Is Crack-Dusted Wheaties

What kind of music do your favorite Kiwi rugby players listen to before a big match? adidas has the answers, and with help from iris worldwide, is presenting them in an integrated campaign featuring players from Investec Super Rugby, “the finest provincial rugby competition in the world.” Visitors to the campaign microsite can listen to […]

Hi, I’m A Copywriter And An A&R Guy…Your Band Sounds Great

Most of the ad people visiting Austin for SXSW have made their way back to New York City, L.A. and every other corner of Adlandia. But not all. Some are staying behind, as I used to do, for SXSW’s Film and Music Conferences. Brent Grulke, creative director at SXSW, told Fortune, that big companies have […]

OK Go Makes Music In A Chevy

Indie rock and the Super Bowl? Thanks to Chevy and Goodby Silverstein & Partners, they do indeed mix. OK Go set up over 1000 instruments spread out over two miles of desert near Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version […]

Street Level, On A Global Scale

AurotoneNetwork

London-based music production and research house Aurotone launches a unique offering today with its Aurotone Network—a collection of influential musicians and music professionals in 30 cities around the world who are available to advise on music trends and help research music for specific projects. According to Aurotone “They include new music editors of print publications […]

When The Cabo Wabo Tequila Starts Flowing, So Do The Stories

I’m kinda amazed Mick Fleetwood remembers anything, but in this video, sponsored by Cabo Wabo Tequila, the Fleetwood Mac co-founder shares a drink and a memory with NYC-based artist Nicole Atkins. Creative agency Exposure created this video for the tequila brand. It’s the first part of the brand’s “Off The Record” video series, which will […]

Nostalgia At the Push of A Button

The Vaccines reached out to their fans for help making a music video and free commercial for Instgram, the photo sharing app for the iPhone. via: The Chicago Egotist Share

Pepsi’s Got Your Talent Show Right Here

Pepsi unveils a new television spot tonight during the debut of FOX’s THE X FACTOR. “Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns,” said Frank Cooper, Chief Marketing Officer of PepsiCo Beverages. “We’re confident that the next pop music star will […]

The “Making Of” Video Is An Art Form In Itself

I like how today’s recording artists promote their new albums with video content, especially if when it’s a documentary-like look behind the scenes. This spot for Revelator, the new album from Tedeschi Trucks Band, to pick one recent example, does a good job of inviting fans in to the band’s world. David Fricke of Rolling […]