Rock and roll and cars go together. Like mustard and hot dogs. Which may explain what Buick is doing featuring indie band Hellogoodbye and audio equipment company Harmon/Kardon in this five-minute mini rock doc. The band took a two day road trip across Nevada in a Buick Regal Turbo – filming during the trip – [...]
Guts, Glory, Ram
November 9, 2011 By Leave a Comment
Richards/Lerma, the Hispanic marketing arm of The Richards Group, is out with some new TV for Dodge. Richards/Lerma tapped production company Directorz and PrimalScream Music & Sound as part of the key creative team on the new Hispanic and General Market campaign for RAM. The spots, directed by Jeff Bednarz, feature real RAM owners whose [...]
Street Level, On A Global Scale
November 3, 2011 By Leave a Comment
London-based music production and research house Aurotone launches a unique offering today with its Aurotone Network—a collection of influential musicians and music professionals in 30 cities around the world who are available to advise on music trends and help research music for specific projects. According to Aurotone “They include new music editors of print publications [...]
When The Cabo Wabo Tequila Starts Flowing, So Do The Stories
October 20, 2011 By Leave a Comment
I’m kinda amazed Mick Fleetwood remembers anything, but in this video, sponsored by Cabo Wabo Tequila, the Fleetwood Mac co-founder shares a drink and a memory with NYC-based artist Nicole Atkins. Creative agency Exposure created this video for the tequila brand. It’s the first part of the brand’s “Off The Record” video series, which will [...]
Nostalgia At the Push of A Button
October 13, 2011 By Leave a Comment
The Vaccines reached out to their fans for help making a music video and free commercial for Instgram, the photo sharing app for the iPhone. via: The Chicago Egotist
Pepsi’s Got Your Talent Show Right Here
September 21, 2011 By Leave a Comment
Pepsi unveils a new television spot tonight during the debut of FOX’s THE X FACTOR. “Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns,” said Frank Cooper, Chief Marketing Officer of PepsiCo Beverages. “We’re confident that the next pop music star will [...]
The “Making Of” Video Is An Art Form In Itself
July 13, 2011 By Leave a Comment
I like how today’s recording artists promote their new albums with video content, especially if when it’s a documentary-like look behind the scenes. This spot for Revelator, the new album from Tedeschi Trucks Band, to pick one recent example, does a good job of inviting fans in to the band’s world. David Fricke of Rolling [...]
Sub-Premium Beer Brand Makes Quality Advertainment
May 3, 2011 By 1 Comment
This “Keith Stone” dude from Saatchi & Saatchi/NY is pretty smooth on skates. Take a look: The spot was directed by Baker Smith and Butter Music & Sound worked on the music. Apparently, fans of the spot have asked the agency about the opening song, assuming it’s a real, long-lost gem from decades past. It [...]
Get Out Of The Office And Out Of Your Head In A MINI
April 6, 2011 By Leave a Comment
MINI is conducting a Wanderlust Adventure Event Series over the next two months in the U.S. as part of the launch of the MINI Countryman. There are a number of components to the Series including a way for people to do their own Wanderlust Events, a series of MINI sponsored Wanderlust events around the country [...]
Band On The Run (To The Bank And Back)
February 20, 2011 By Leave a Comment
Adfreak, AgencySpy and Paste have all pointed to this new full length jingle, recorded by Weezer. The song was actually written by a young Barry Manilow. He also wrote “I am stuck on Band-Aid, ’cause Band-Aids stick on me!” back in the day. To State Farm’s knowledge, the full song had never been recorded. After [...]
Connect