Bee Gees and Sugar Hill Gang Remind You To Fly Southwest

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Southwest Airlines and their agency GSD&M like to give people a good reason to fly. For instance, wedding season is upon us. Whether you would like to fly towards this mess on two heels (and Kristen Wiig impersonator), or away from her, is your business. It’s Southwest’s business to move you about the country at […]

Are You Ready To Sing for Your Ribs?

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How many great songs have been composed about food? In Louisiana and Texas, every other song is about food. I’m not complaining—I eat it up. While food is a universal theme, it’s not easy for a brand to come up with the kind of tune that hooks listeners. Chili’s managed to do it two decades […]

See This: Homeless People Wrapped In Christmas Lights

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Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United […]

Today on TV: Foreigner Gets Played By Hot Pockets

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Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets. Share

For $399, You Can Trust Your New Distance Off the Tee

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Don’t trust Sergio Garcia, Dustin Johnson, and Justin Day. Don’t trust robots. Don’t trust reviews. Trust your new distance,” care of a new TaylorMade SLDR driver. According to TaylorMade, many golfers have yet to experience the phenomenon of low-forward center of gravity (CG), which is at the foundation of SLDR’s performance. Low forward CG greatly […]

Can Brands Dance? Sir Martin Says Yes

Music moves people. Live music moves people deeply. The experience lingers for days, weeks, sometimes for years. Naturally, brand marketers would love to gain some of this attention for their own purposes, and increasingly they’re turning to experiential marketing to deliver. Which is why it is not surprising to learn that WPP has ponied up […]

Look Ma, We’re On TV

When I worked for BFG Communications, we put hundreds of bands on stage for Camel every year, and it was my job to extend the event marketing opportunity to the web via content capture from the events. We had tons of ideas on how to grow this integrated/relationship marketing loop, and do more for the […]

For Little Caesars, The Marketing Is A Bit On The Stale Side

There’s a Little Caesars up the road from me. And many times, I’ve gone in and gotten one of their $5 Hot n’ Ready Pizzas. It’s a good deal and it’s fairly tasty. But I’ve never, never felt like singing while walking out the door the way these folks do in the commercial that’s currently […]

See The Rolling Stones’ Early Sell-out For Rice Krispies

A subplot on last night’s “Mad Men” was an attempt by the agency to get the then-new Rolling Stones to do a commercial for Heinz. It was mentioned that in England, the Stones had done a spot for Rice Krispies. Which is true. See it here: Share