For $399, You Can Trust Your New Distance Off the Tee

taylormade_sldr

Don’t trust Sergio Garcia, Dustin Johnson, and Justin Day. Don’t trust robots. Don’t trust reviews. Trust your new distance,” care of a new TaylorMade SLDR driver. According to TaylorMade, many golfers have yet to experience the phenomenon of low-forward center of gravity (CG), which is at the foundation of SLDR’s performance. Low forward CG greatly […]

Can Brands Dance? Sir Martin Says Yes

Music moves people. Live music moves people deeply. The experience lingers for days, weeks, sometimes for years. Naturally, brand marketers would love to gain some of this attention for their own purposes, and increasingly they’re turning to experiential marketing to deliver. Which is why it is not surprising to learn that WPP has ponied up […]

Look Ma, We’re On TV

When I worked for BFG Communications, we put hundreds of bands on stage for Camel every year, and it was my job to extend the event marketing opportunity to the web via content capture from the events. We had tons of ideas on how to grow this integrated/relationship marketing loop, and do more for the […]

For Little Caesars, The Marketing Is A Bit On The Stale Side

There’s a Little Caesars up the road from me. And many times, I’ve gone in and gotten one of their $5 Hot n’ Ready Pizzas. It’s a good deal and it’s fairly tasty. But I’ve never, never felt like singing while walking out the door the way these folks do in the commercial that’s currently […]

See The Rolling Stones’ Early Sell-out For Rice Krispies

A subplot on last night’s “Mad Men” was an attempt by the agency to get the then-new Rolling Stones to do a commercial for Heinz. It was mentioned that in England, the Stones had done a spot for Rice Krispies. Which is true. See it here:

Land of 10,000 Things To Do

For the artists who make them and the brands who run them, a catchy tune is worth its weight in platinum. Take this new “More to Explore” radio campaign from Colle+McVoy, which features music performed by young stars of the Twin Cities music scene. The musicians who appear in these Explore Minnesota Tourism spots include […]

Project Runway Meets Mad Max

House music, elaborate costumes and the high desert. Someone’s been to Burning Man. What was that? A new music video from Swedish House Mafia? Or a long-form ad from TBWA/Chiat/Day meant to sell Sweden’s favorite vodka mixed with grapefruit juice? I have to say, I’ve never seen such an elaborate effort to promote the Greyhound, […]

For These Rugby Stars, Music Is Crack-Dusted Wheaties

What kind of music do your favorite Kiwi rugby players listen to before a big match? adidas has the answers, and with help from iris worldwide, is presenting them in an integrated campaign featuring players from Investec Super Rugby, “the finest provincial rugby competition in the world.” Visitors to the campaign microsite can listen to […]

Hi, I’m A Copywriter And An A&R Guy…Your Band Sounds Great

Most of the ad people visiting Austin for SXSW have made their way back to New York City, L.A. and every other corner of Adlandia. But not all. Some are staying behind, as I used to do, for SXSW’s Film and Music Conferences. Brent Grulke, creative director at SXSW, told Fortune, that big companies have […]