Spotlight On NW Creative: “” Is Calling

Last night on LinkedIn I happened to see that Wieden + Kennedy is looking for an Interactive Strategist. Now, I know why. According to Rick Turoczy of Silicon Florist, James Keller has left W+K to join Raven Zachary, the renowned iPhone application developer, in a new venture, as yet unnamed. “Since the Obama app, I’ve […]

Hey, My Shoe Finder Needs A Recharge

Lucky Magazine glorifies the shopping experience, but today, the Condé Nast-owned media brand is getting transactional. According to New York Times, Lucky is introducing an iPhone application, Lucky at Your Service, that ties into stores’ inventories. Shoppers browse by type of shoe, brand, color or size. Anyone who chooses, say, the Diane von Furstenberg “Harlot” […]

To Do In 2009: Launch a Successful Mobile Marketing Program

Mobile is freaking HUGE right now. So is lifestyle content and branded utility. According to Ad Age, the three are, in fact, dating. In the past month alone brands like Kraft, Nike, Gap, REI and Friskies have built mobile applications that offer their customers something of value. REI, for one, is offering snow reports to […]

Today In Twitterverse: On the Money and the Mind

Abbey Klaassen of Ad Age has complied a list of 10 ways to monetize Twitter, just in case Ev needs some free advice for the holidays. Jump over to Ad Age to see all 10. Or just entertain this one: 5. ENABLE MOBILE PAYMENTS It would make Twitter a $1 billion company overnight. That’s what […]

Save The Banking Industry. Invent Mobile Utility.

According to Fortune, the mobile ad market is expected to grow to $12 billion by 2013, up from an estimated $1.72 billion this year. Sweet. Count me in. Fortune also mentions that 100 million apps have been downloaded on the iPhone since July. Many of these apps are free, but others are worth paying for. […]

Portland On Mobile App Map

Excited by a new Obama app for the iPhone, Rick Turoczy, a.k.a. “The Silcon Florist,” points out that Portland is rich with mobile application developers. While the (Obama for the iPhone) application is an impressive feat for a volunteer effort (or any effort for that matter) what I think may be even more interesting—and (Raven) […]

We’re All Thumbs

I don’t doubt these figures on mobile usage from C|NET and Neilsen, but I do find them somewhat stunning. For the second quarter of 2008, U.S. mobile subscribers sent and received on average 357 text messages per month, compared with making and receiving 204 phone calls a month, according to Nielsen. In the first quarter […]

Best Media Buy

Pandora is cashing in on the popularity of its iPhone application. Since it’s introduction last summer, Pandora has been the 3rd most popular download on the iPhone. Now Best Buy and Beck’s beer are purchasing exclusive rights to advertise on the new mobile platform: Best Buy for the next thirty days, and Beck’s for the […]

Beach Reading for Brainiacs

Renny is getting his Ling on. “The continual need to be social, to greet, to interact, to converse and to carry out parting rituals obviates the need for the totemically-based rituals. We are, in effect [through mobile communications] continually recharging the symbolic value of our social links” (p.66) Amazon link: New Tech, New Ties

Better Mobile Data Needed To Secure More Mobile Ad Dollars

Marketing via cellphones is forecast to be one of the next hot trends, but many advertisers are still hesitant to empty their pockets on mobile-ad campaigns. One reason: There isn’t yet a reliable source of data that show what Web sites and features consumers are accessing on their mobile devices. Measurement firms such as Nielsen […]