Google Goggles And The Rise of Geo-Based Real Time Advertising

Google Goggles sounds like a joke but it’s no joke. In fact, quite the opposite is true. Typing on a cell phone is tough to do and voice recognition software is inexact. Google’s new visual search for Android phones is an interesting answer to these problems. From a mobile marketing perspective, the idea that highly […]

Skype Goes Where You Go

To promote its mobile capabilities, Skype has launched a campaign called Skype Outside. The company put the Skype app onto the mobile handsets of five artists from across the globe, and anyone with a message they want to share can call one of the artists and have their words unleashed into the great outdoors. Messages […]

Adhesion Is The New Sticky

Mobile ad company Crisp Wireless has introduced a fixed placement unit for smartphones that keeps ads onscreen while a user scrolls up or down on a mobile Web page. The new “Adhesion” ads support rich media formats like expandable, tap-to-call and tap-to-video as well as the ability to share, close or save, or ad content […]

Google’s Dialing Apple’s Number

Introduced yesterday, the much awaited Google phone, known as Nexus One is now available directly from the search giant’s site. It’s $179 with a two-year data plan from T-Mobile or $529 unlocked. According to The New York Times, Google is “dipping its toes in the direct retailing business not to reap profits from the sale […]

Couple A Thumbs And An Expensive Phone Delivers A Pizza

According to Mobile Marketer, Pizza Hut’s iPhone three-month old iPhone app has already netted more than $1 million in sales. “We are extremely excited here about the explosive growth we’ve seen, $1 million in sales is pretty substantial for an iPhone app,” said Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, TX. […]

Branded Utility Worth Paying For

Kraft has long helped busy people plan their meals. Now, the foods giant is helping busy people with an iPhone and $.99 plan their meals. Ad Age spoke to Ed Kaczmarek, director of innovation-new services at Kraft Foods, about the brand’s decision to charge for their iPhone App. We look at iFood Assistant as a […]

Dude, You’ve Been Punked by The Captain

Diageo’s Captain Morgan Rum is an entry level spirit, an easy switch from beer. Thus, the brand’s marketing is aimed squarely at 21-24 year old drinkers. What do people in this demo want? According to the brand and its interactive partner, MRM Worldwide, they want pranks. And since everyone’s all about their mobile handset these […]

Nationwide Is On iPhone’s Side

The question for brand managers used to be “How creative can you make your advertising?” That’s not the question anymore. Now the question is “How creative can you get when providing the solutions customers want?” That’s a big change in focus. Wouldn’t you say? [via NE Creative] Share

Know Where Your Shizzeeps Are

Twitter’s great and all but the Technorati needs to feast on a new dish. You know how it is. According to AppScout, Four Square is the entree of choice at the South By Southwest/Interactive this year. This year’s breakout story is sure to be a social network called foursquare, from the guys behind the now-defunct […]

On Spec, You Can Inject Truth And Humor At Will

The following spec spot for Trader Joe’s was shot on a Treo by Carl’s Fine Films in San Francisco. [via The Ad Class at Cal State, Fullerton] Share