Mobile Advertising Idealized

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Apple’s iOS 4 operating system is secretly compiling its customers’ location data in a file stored on iPhones, 3G iPads and every computer that users use to “sync” their devices. So, your mobile knows where you are at all times, but can it also detect your mood (via iTunes) and offer you the perfect product […]

Digg It, Developers Are Artists

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HP is urging Web developers to celebrate their creative potential through Mobile Expressionism, a new campaign from Seattle- and London-based Creature. The idea is to support the vision of developers as modern day artists, able to demonstrate their contributions to popular culture using mobile content. Creature commissioned several leading illustrators and artists to create nine […]

Mobile Developers Find What They Need At Urban Airship

PORTLAND–Dylan Boyd, VP of Growth at Urban Airship, gave me a tour of the company’s Pearl District digs last Friday and he helped me understand more about the software products Urban Airship provides to thousands of customers looking to optimize their mobile Apps. See an image of the lobby here. Coming in, I was wondering […]

Mobile Soon To Be A $200 Billion Market

Eric Schmidt of Google spoke Sunday at the IAB Annual Leadership Meeting in Palm Springs, Calif. He said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. “We look at […]

Urban Airship Helps Marketers Get The Most Mobile App Bang For The Buck

“The time for experimentation on mobile has passed,” says Scott Kveton, CEO of Urban Airship. “It’s nearly impossible to build a business around a 99-cent app. Apps have to provide ongoing value, both to the user and to the brand.” With this week’s release of Reports and Push Composer, Urban Airship intends to deliver just […]

Why Just Check In, When You Can Check In And Win?

My friends at BFG Communications in Hilton Head Island (where I once worked) recently won the Buffalo Wild Wings’ social media marketing account. It didn’t take them long to strike. According to today’s New York Times, Buffalo Wild Wings is embarking on a geolocation campaign, called “Home Court Advantage,” in hopes of engaging customers at […]

Third Screen Gets Its Own Show

“The Mo Show: In Pursuit of App-iness,” created and produced by Frank Chindamo, President/CEO of Fun Little Movies, is the world’s first TV show to make sense of the hundreds of thousands of entertainment choices and apps available to mobile device users. “This half-hour nationally-syndicated entertainment newsmagazine for TV, Mobile and the Web will do […]

Are We Ready For Intrusive Coupons?

I still think it’s kinda creepy, but marketers know no boundaries. The New York Times takes a look at the future of couponing and mobile: But what if manufacturers could make coupon offers on the spot, as you stood in the aisle, within sight of the promoted product? Your cellphone would identify your shopping predilections, […]