Do Something Real, Take Home A Lion

Ad Age is preparing for Cannes by asking the Adverati what campaigns they expect to see awarded. Tom Eslinger, of Saatchi & Saatchi, likes Nokia’s Signpost campaign. “I really like Nokia’s World’s Biggest Signpost because it was simple and happened in the real world, making ripples through relevant media online and mobile — and was […]

iAd: Keeping Free Apps Free And Other Reasons For Being

According to The Guardian, Apple has taken more than $60 million in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. Steve Jobs, Apple’s chief executive, said: “iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to […]

Becoming The Mayor Of Creepy Possibilities

Yes, I dabble in Foursquare, although it hasn’t provided me with any substantial benefits like free nachos. According to the New York Times, marketers are paying attention. Here’s a pretty creepy quote from B. Benin Bough, director of Social and Emerging Media for Pepsi: “If you check into work, then you leave work, you check […]

Geo-Based Promotional Targeting Gets Nets Fans In The Game

When Gowalla users check in to a location they receive virtual currency. Thanks to an innovative use of the geolocation service by Vayner Media, virtual currency became actual currency in the form of free tickets to a New Jersey Nets game at the IZOD Center. Prior to the game, Gowalla users who checked in to […]

The Agency Perspective on Apple’s iAd

Over at Boston agency Hill Holliday’s blog, Ilya Vedrasko and some of his colleagues share what they learned after Apple reps came to the agency to talk about the iAd, the new mobile ad platform. Adam Cahill, head of the digital media group, had this to say: Three things strike me as interesting: Pricing: Apple […]

Kin Folk

With a splashy new ad campaign featuring music from Edward Sharpe and the Magnetic Zeros (not yet on YouTube), Microsoft seeks to carve out a piece of the fast-moving smart phone market with a pair of new handsets, Kin One and Kin Two. The phones, both sliders, are built off the Windows Phone 7 platform […]

Is iAd Jobs’ Rotten Apple?

Financial Times reports that agencies and software developers welcomed Apple’s iAd announcement last week. But Justin Spohn of Portland strategy firm, Fight, is not impressed by Apple’s move into the mobile advertising business. Here is my fundamental problem with iAd: It makes no sense from a brand strategy point of view. It’s irrational, and philosophically […]

Apple Enters Mobile Advertising Arena, Will Soon Dominate It

Are there any media businesses left that Apple doesn’t want to enter and own? According to Los Angeles Times, Apple unveiled its new mobile advertising system Thursday and promised to deliver a new generation of compelling interactive ads to its devices. “Search is not happening on phones,” Jobs said, in a direct jab at Google. […]

Google Goggles And The Rise of Geo-Based Real Time Advertising

Google Goggles sounds like a joke but it’s no joke. In fact, quite the opposite is true. Typing on a cell phone is tough to do and voice recognition software is inexact. Google’s new visual search for Android phones is an interesting answer to these problems. From a mobile marketing perspective, the idea that highly […]

Skype Goes Where You Go

To promote its mobile capabilities, Skype has launched a campaign called Skype Outside. The company put the Skype app onto the mobile handsets of five artists from across the globe, and anyone with a message they want to share can call one of the artists and have their words unleashed into the great outdoors. Messages […]