Are We In The App Store Yet?

Nonsense, a London agency that specialises in digital engagement, points to a piece of research from Deloitte, that says most smartphone apps built by brands fail (80% getting less than 1,000 downloads). Having digested the facts and recommendations in the report the first thing that strikes us is that many of the apps in the […]

Coupons! One More Reason To Open And Inspect Your Bank Statement

This is going to push some privacy buttons. According to The New York Times, your bank statement is about to become yet another frontier in the coupon-loaded advertising game. A company called BillShrink has worked with more than 2,000 banks to offer a new service — part loyalty card, part daily deal — called Statement […]

No Wallet Required, Just An Expensive Smart Phone

Square, the other company from Twitter co-founder Jack Dorsey, is working hard to make offline payments easy. And as Dorsey reminds in this piece from Fortune, 94% of all transactions happen offline. I have to admit that I am slow to adopt certain technologies. I don’t have a tablet, for instance. So, I’m looking at […]

Savvy Shoppers Search Smart Phones, Gain Confidence About Their Purchase Decisions

The Google is a big believer in the future of mobile and mobile advertising. Naturally, the nerds have the data to back up their enthusiasm (and a video presentation of the data set). 70% of us use our smart phones while inside the store (to check price, get product details, etc.) And 42% of us […]

Mobile Advertising Idealized

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Apple’s iOS 4 operating system is secretly compiling its customers’ location data in a file stored on iPhones, 3G iPads and every computer that users use to “sync” their devices. So, your mobile knows where you are at all times, but can it also detect your mood (via iTunes) and offer you the perfect product […]

Digg It, Developers Are Artists

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HP is urging Web developers to celebrate their creative potential through Mobile Expressionism, a new campaign from Seattle- and London-based Creature. The idea is to support the vision of developers as modern day artists, able to demonstrate their contributions to popular culture using mobile content. Creature commissioned several leading illustrators and artists to create nine […]

Mobile Developers Find What They Need At Urban Airship

PORTLAND–Dylan Boyd, VP of Growth at Urban Airship, gave me a tour of the company’s Pearl District digs last Friday and he helped me understand more about the software products Urban Airship provides to thousands of customers looking to optimize their mobile Apps. See an image of the lobby here. Coming in, I was wondering […]

Mobile Soon To Be A $200 Billion Market

Eric Schmidt of Google spoke Sunday at the IAB Annual Leadership Meeting in Palm Springs, Calif. He said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. “We look at […]

Urban Airship Helps Marketers Get The Most Mobile App Bang For The Buck

“The time for experimentation on mobile has passed,” says Scott Kveton, CEO of Urban Airship. “It’s nearly impossible to build a business around a 99-cent app. Apps have to provide ongoing value, both to the user and to the brand.” With this week’s release of Reports and Push Composer, Urban Airship intends to deliver just […]

Why Just Check In, When You Can Check In And Win?

My friends at BFG Communications in Hilton Head Island (where I once worked) recently won the Buffalo Wild Wings’ social media marketing account. It didn’t take them long to strike. According to today’s New York Times, Buffalo Wild Wings is embarking on a geolocation campaign, called “Home Court Advantage,” in hopes of engaging customers at […]