To bring clients closer to their consumers and to better understand how the culture of mobility will influence brand conversation and engagement, Digitas created The Mobile Retail Showcase. “Brands that rely on physical retail distribution are waking up to the fact that mobile is literally disappearing the difference between e-commerce and bricks-and-mortar,” said Chia Chen, […]
Direct marketers, take a bow. According to BusinessWeek, when digital ads lead to a phone call, conversions soar. Call advertising has been available for several years but has gotten a boost as smartphone sales take off. Less than a year ago, Google reported it was connecting millions of phone calls via click-to-call each month (where […]
Writing in The Huffington Post, Sal Candela, Director of Mobile for PHD Media, asks why the mobile ad space is so underutilized: Mobile is different. Mobile can ask a consumer to do something — touch it, tap it, say something, watch something. But most importantly it can react based upon that person’s response. For example, […]
Comedic vixen Kristen Schaal is at it again for Sony Ericsson in this new set of spot from MWorks in Atlanta.
The folks behind Brief Buddy kindly provided me a promo copy of their iOS app (which runs on iPhone/iPad/iPod Touch). First off, this app will not help you write the creative brief. But as a tool for creative professionals gives you a handy platform for referencing the 20 most common tactics to get to the […]
“When it’s on your mind, it’s on eBay.” That’s the new play from Venables Bell & Partners. It has the makings of a classic line, even though I can’t help but think that world peace, saving the whales and landing a new client are not, in fact, on eBay. The San Francisco agency unleashed six […]
MTV Networks recently released the results of Love ‘Em or Leave ‘Em: Adoption, Abandonment, and the App-Addled Consumer, a study conducted in partnership with Latitude, a provider of “creative research and unexpected knowledge for leaders in content, technology and learning.” Some of the key findings in the study include: Apps Create Me Moments Apps Make […]
Yesterday, I said QR codes have yet to catch on in a big way, while writing about The Oregonian’s use of digital watermark technology. Earlier today, I posted about MasterCard using QR codes in a localized social promotion. Now here we are again, faced with yet another branded solution for mobile users who seek more […]