Have You Stoked Your Frictionless Data Feeds Today?

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Just when we wrap our collective heads around the concept of real-time marketing, along comes on-demand marketing to steal some of real-time’s thunder. According to Peter Dahlström and David Edelman of McKinsey, “the coming era of ‘on-demand’ marketing” will revolve around four key areas: Now: Consumers will want to interact anywhere at any time. Can […]

Create Compelling Mobile Experiences, Or Facebook Falls Apart

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Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we’ve done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company–Facebook–can then go public (after which its officers […]

Download Vine, Make A Movie and Share It

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Vine is Twitter’s new video App, where users capture short bits of video to share with their friends. Naturally, brand marketers are jumping all over this as widespread adoption among smart phone users is rapidly on the rise. According to Techcrunch, Vine is presently the #1 free App in the iTunes store. Here is a […]

It’s Mobile Thursday, Black Friday, Small Business Saturday, and Cyber Monday

Recession? What recession? As retailers and brands attempt to milk every penny they can out of customers, some folks are trying to get people shopping on Thanksgiving Day — even going so far as to name it “Mobile Thursday.” Boston.com has more: To reach its conclusions, Digitas and Harris Interactive conducted an online survey earlier […]

Marketers And Developers Both Benefit From Cross-Pollination Efforts

Increasingly ad agencies are incubating high tech startups under their hood. It’s a way to stay close to the action, and to see first-hand how products and companies are born. It’s also a new business strategy, as the companies being born could become clients someday. The agency might also help fund and advise the company. […]

As We Ask Our Phones To Do More, Their Poor Little Processors Struggle To Keep Up

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Is Intel inside your mobile handset? The tech giant wants to be inside your phone, and wants you to be aware of its mobile processing power. According to Reuters, “Intel Inside,” a branding campaign launched in 1991, turned commodity electronic components into premium products. This year, the Intel Inside logo has appeared on the backs […]

Frontrunners Stumble, Meanwhile Twitter Picks Up The Mobile Advertising Pace

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Facebook’s lack of a game plan in mobile is hurting their stock price. Google too stuggles to get an advertising foothold in the explosive mobile space. But there is one company with mobile users who don’t mind clicking on ads. Twitter has only been offering mobile ads in earnest since April, but already the San […]

Guest Post: What Non-Developers Need To Know About HTML5

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This article is by Dian Crawford, a partner at Tilt Agency in Portland, Oregon. She and her husband also own and operate Urban Grind, a coffee shop in Portland’s Pearl District (and a favorite spot for many of the city’s tech workers). I’m not a developer. I’ve written some lines of code in my past, […]