Turning Text Into Photos

Looking for an interesting application for Short Message Service, or SMS? Restaurant 11 in Amsterdam found one. Developed by Dutch new-media developers Mediamatic, Playing Flickr lets visitors of Club/Restaurant 11 in Central Amsterdam call up pictures by sending in SMS (text) messages on their phones. The pictures in Flickr with matching tags appear on the […]

Text To Remember

Allison at Qtags wrote to me recently asking me to check out her new service for advertisers. Not being all that text savvy, I didn’t get it at first. Now, I do. Her July 21st post helps explains the concept. The goal of qtags is to help an advertiser’s customers more easily remember them, and […]


USA Today: Text messaging on cell phones is finally taking off in the USA. It has been around for years and is a huge part of life in Japan and South Korea. But in the U.S. market, text messaging had caught on only among teens and American Idol fans voting for their favorites

The Medium Is The Message

IF is featuring an interview with Niku Banaie, Naked’s director of innovations. Here’s a sample: Q. How will brands use portable wireless devices to interact with their audience as they become more prominent? A. The obvious idea is to transplant existing traditional ideas onto this medium, kind of like what happened with the web and […]

Pantless Crooner Gets Ringtone Deal

Adfreak’s David Kiefaber knows how to break the really big stories. Looks like pop musicians and rapping cartoons aren

Cell Phone Interruptus Reaches The Bedroom

Ad Age reports that a new global study, “Wireless Works: Exploring New Brand Connections,” from Omnicom Group’s BBDO Worldwide and Proximity Worldwide surveyed more than 3,000 mobile phone owners. The purpose of the study was to “better understand how consumers interact with their phone,” according to a BBDO spokesman. Fourteen percent of the world’s cell […]