Let’s Have TXT

TRAINED PROFESSIONALS ARE AVAILABLE TO HELP YOU PRACTICE YOUR SEXY TXTING SKILLS. McKinney’s new Valentine’s Day campaign for Virgin Mobile encourages one to talk dirty to real live human beings posing as sexy secretaries, housewives, cowboys, firemen, etc. They’re positioning it as a “sexy alternative to the real thing.” And as a precursor to one’s […]

Times Enables Mobile Info Snacking

According to a press release published on Yahoo Finance, The New York Times is happy to send you a text with links to its latest articles. By sending a text message with the appropriate keyword to 698698 (NYTNYT), users can receive the latest three articles from a given section of the paper. Articles can be […]

Paris Calling

Maurice Lévy invited Google CEO, Eric Schmidt, to Paris so the two could discuss Publicis joining forces with the search juggernaut. According to International Herald Tribune, Schmidt said, “We all carry around the notion that advertising is a television ad or a print. But in fact, there are millions of ads distributed in very sophisticated […]

Add AdPulp WebClip to Your iPhone

If you updated your iPhone in the last 24 hours to the iPhone Software Version 1.1.3, you’ve likely already experienced the home screen customizations with WebClips. Just browse to AdPulp.com with Safari. click the Plus sign at the bottom of the screen and choose “Add to Home Screen.” You’ll get the freshly squeezed AdPulp.com icon […]

Coaches Are Thumbs Up On Texting

The New York Times has an interesting look at the use of text messaging in the college athletics recruiting environment. Desperate to connect with the best players, college coaches have adopted text messaging with zeal, and some athletes have had enough. Beginning in August 2007, the N.C.A.A. banned Division I colleges from using text messaging […]

Nightlife Navigator

BuzzD is a new local-search/networking service from mobile pioneer Nihal Mehta. BuzzD has established partnerships with content providers, Flavorpill and TimeOut, which gives users the lowdown on social venues in real time from their peers. Helio is expected to be the first carrier to offer BuzzD, but Mr. Mehta said he plans to make it […]

Walled Gardens Begin To Crumble

According to The Wall Street Journal, a perfect storm is brewing in mobile land. In a major break with industry practice, Verizon Wireless said it will allow consumers to use any compatible cellphone on its network and allow open access to the Web and third-party applications. Verizon Wireless’ announcement comes just two months before the […]

The Mobile Web Is All Thumbs (For Now)

Michael Fitzgerald of The New York Times looks at the present day failure of the mobile web. Data will make up only 12 percent of average revenue per user in 2007, far below the expected 50 percent, according to Caroline Gabriel, an analyst at Rethink Research. Similarly, surveys by Yankee Group, a Boston research firm, […]

iMags

According to Media Daily News, Zinio LLC, a digital publishing and distribution platform for magazines and books, has introduced a Zinio Mobile Newsstand for Apple’s iPhone and iPod Touch. Touting Apple’s devices as a natural connection to print, CEO Rich Maggiotto said users will “benefit from having their magazines in a high-fidelity, portable format that […]

Futures of Entertainment 2: Content for and from Portable Multi-Platform Network Devices

CAMBRIDGE—It’s 10:00 am and already the man in suspenders has captivated his audience. But another star is now shining bright. Marc Davis, Social Media Guru at Yahoo and a graduate of the Media Studies program at MIT, is talking about mobile media in a panel on the topic at this, the second annual Futures of […]