QR Tips for an Effective Campaign

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One of the biggest things in marketing and in barcoding these days is the QR code. The QR code is that unusual looking code that you see everywhere and that can give you a discount on items that you buy. If you are planning to implement a QR code into your marketing campaign, you should […]

Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

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Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

Publicis Groupe’s Digerati Join NYC Media Lab

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In a quest to innovate and apply leaner methods to age old practices, agencies are increasingly acting like media and technology companies. In one such move, Publicis Groupe—agency parent to DigitasLBi, MRY, Razorfish and VivaKi—is joining the NYC Media Lab as a corporate member. Other partners include AT&T, ESPN, HBO, Hearst, NBCUniversal, News Corp., Time […]

Mobile Magic Reveals Some Not-So-Secret But Valuable Information

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I can’t say that I’ve ever associated “Saatchi & Saatchi” with “mobile,” but as we’ve seen before, it’s an agency that’s quite fond of dropping books as self-promotional pieces. This time around, we get a little more useful information in Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing by Tom Eslinger. Now, keep […]

Search Advertising Is Digital’s Big Dog

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I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]

Mobile Marketing on the Rise – How to Capture Your Moving Audience

The mobile markets are growing or rather, they are still growing. The proliferation of smartphones and tablets is only looking to increase, with many experts stating this may finally be the nail in the coffin for the desktop computer. In just two more years, users in the US will access more content through their mobile […]

Email Wins Again

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In a world where relationship marketing is the be all and end all, email wins again. A new study conducted by Lyris and recapped by Marketing Profs, lays out the argument for email (click for infographic). I’m surprised to see email rank higher than personal referrals. What does that say about the state of our […]

Vonage Uses Crazy Street Person To Advance The Cause of Generosity

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Vonage isn’t your father’s mobile phone carrier. To prove it, the brand has enlisted a new Chief Generosity Officer, and taken a page from Geico’s caveman in the process. This is JWT’s first work for the brand. What do you think? Will the above philosopher of the people help educate mobile phone users about the […]

Have You Stoked Your Frictionless Data Feeds Today?

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Just when we wrap our collective heads around the concept of real-time marketing, along comes on-demand marketing to steal some of real-time’s thunder. According to Peter Dahlström and David Edelman of McKinsey, “the coming era of ‘on-demand’ marketing” will revolve around four key areas: Now: Consumers will want to interact anywhere at any time. Can […]

Create Compelling Mobile Experiences, Or Facebook Falls Apart

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Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we’ve done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company–Facebook–can then go public (after which its officers […]