Outstanding Mission Statements: 10th in a Series

Sean Howard, Director of Strategy and Innovation at Lift Communications, a brand experience studio in Toronto, Canada, has an interesting new mantra for his personal site, Craphammer. I am not for sale. Is not everything for sale? Does not everyone have their price? I have a job yet no company owns my soul. I am […]

Full Sail Is Stoked to Brew and Brewed to Stoke

Outstanding Mission Statements: Ninth In A Series

I understand this is not a mission statement, but it could be. The man who wrote it is full of such thoughts, so narrowing him down to one mission statement could be a lot to ask. Not that I have asked. Hey Hugh, does this work for you as a Gapingvoid mission statement? Gapingvoid is […]

Outstanding Mission Statements: Eighth In A Series

Sometimes it’s not the words in a firm’s mission statement that impresses, but the real actions of the company. New Belgium Brewery in Ft. Collins is one such example. New Belgium takes environmental consciousness to the next level by living it. Founded by an electrical engineer and a social worker, it only makes sense that […]

Outstanding Mission Statements: Seventh In A Series

WE HATE SHEEP. Not because they’re fat, lazy creatures that smell bad when it rains. No, we hate sheep because they remind us of marketing that’s content to follow instead of lead. Advertising that’s happy to be quiet, blend in with the flock and go completely unnoticed. The average person is deluged by 3000 messages […]

Outstanding Mission Statements: Sixth In A Series

Designer, Bruce Mau, presents some deep thoughts in his Incomplete Manifesto. The last day of the year seems a good time to contemplate them. Here are some of my favorites: 1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. […]

Outstanding Mission Statements: Fifth In A Series

American Apparel is a vertically integrated manufacturer, distributor and retailer of T-shirts and related products. All of our garments are cut and sewn at our 800,000-square-foot facility in downtown Los Angeles. We are trying to rediscover the essence of classic products like the basic T-shirt, once an icon of Western culture and freedom. Our goal […]

Outstanding Mission Statements: Fourth In A Series

Corporate Message from the Billboard Liberation Front Headquartered in San Francisco, the BLF is a privately-held, worker-controlled shadow entity with no phone number and no permanent address. Our highly secure operating environment and extralegal status guarantee our clients the acme of service, while our internationally recognized creative team delivers unmatched “wow.” Unlike traditional agencies, the […]

Outstanding Mission Statements: Third In A Series

Committed to Uncommon Culture We prefer the human scale to the corporate, vagabonding to tourism, the quirky and lively to the toned down and flattened out. We used to call our own world of alpinists and surfers a dirtbag culture: of temp jobs and long summers; of foraged meals and tribal travel that followed the […]

Outstanding Mission Statements: Second In A Series

MISSION STATEMENT Heeb is the roiling product of so many drunken postmillennial nights on the mean streets of the Lower East Side. It is an ambitious antitrust investigation into the monopoly on God. It is a sweaty prizefight between hip hop and sushi in this corner and klezmer and kugel in the other. It is […]