Buffett Buys What He Believes In And Well Understands

“I’m not comfortable without an honest-to-God newspaper in my hand.” -The Oracle of Omaha Warren Buffett got his start in business as a paperboy. And a paperboy he remains. According to The Omaha World-Herald, Buffett will pay $200 million to buy the state’s largest newspaper, a price that is well within his comfort zone. “It […]

Bargain Hunters Like To Find n Save

Smart Shopping Starts Here. Find n Save in Bellingham | The Bellingham Herald

A consortium of newspapers are offering bargain-hunting shoppers an alternative to Groupon and Living Social. The Find n Save platform is tailored to local audiences, offering digital coupons, daily deals, digital circulars, and other advertising products designed and managed by the local affiliate for maximum impact. Find n Save is available to any local daily […]

Journalists Are Uptight About Proper Attribution, When It Suits Them

Media blogger Jim Romensko resigned from his post at Poynter Institute last week, after the senior editor there accused him of improper attribution. Julie Moos, Director of Poynter Online, explains: Though information sources have always been displayed prominently in Jim’s posts and are always linked at least once (often multiple times), too many of those […]

Any Client Can Score By Running The Digital Media Playbook

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I’ve worked for a number of small agencies during my career. And nearly all of them struggled to provide some extra knowledge for their clients. To serve as some sort of trusted advisor, so to speak. Seattle-based Williams-Helde Marketing Communications operates a little differently, bringing to its clients and the public a good repository of […]

Macy’s Asks the Pros for Help With Its Blog

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Macy’s is reaching out to popular bloggers at Fashionista.com and FoodRepublic.com to help fill the pages of MBlog, its owned media channel for “news, reviews, magic and more.” According to Marketing Daily, the department store chain is turning to blogging partners for how-to videos, trend-spotting, user and expert reviews, and original posts. Macy’s will devote […]

SocialVibe And Their Brand Partners Hope To Earn Your Attention

SocialVibe_s Voluntary Ads Aim To Make The Internet Free | Fast Company-1

Fast Company is taking a closer look at SocialVibe and its CEO and founder, Jay Samit. SocialVibe provides a measurable form of brand marketing with its so-called “engagement ads.” “Many websites, many of the small content sites are absolutely dying because their business plan was based on a [cost per impression] rate that was unsustainable […]

Make Media Complexities Simple, Make A Lot of Money

I’ve been reading a lot of articles about the lack of talented people willing or able to work in the fast changing advertising business these days. Here’s one point of view from The New York Times: A talent gap is growing between the skills that many new advertising jobs require and the number of people […]

Smart May Be The New Sexy But Sex Appeal Can’t Save Newspapers

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Look, I’m sympathetic to the cause, but I’ve noticed the decreasing time and attention that I devote to reading printed newspapers and magazines. Courtesy of its online site, the New York Times looks at a new campaign being launched by the Newspaper Association of America: “Be able to find Iran on a map,” says one […]

Advertising Is Water. Now, That’s A New Analogy To Me.

Over at the The Atlantic, they’re rolling out a week-long look at the future of marketing. While no one has a crystal ball to determine the future of the business, the Atlantic does have some good writers, so it’ll be interesting to see where they take this. But here’s the analogy that caught my eye, […]

Print Vehicle, Marie Claire, Invests In More Print

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According to The New York Times, Marie Claire is preparing a 72-page supplement called Marie Claire@Work for its November issue. The November issue was selected to introduce the supplement because the issue is devoted to the subject of money. The primary advertiser in Marie Claire@Work, with 14 ad pages, is Express, the apparel retailer, which […]