Macy’s Asks the Pros for Help With Its Blog

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Macy’s is reaching out to popular bloggers at Fashionista.com and FoodRepublic.com to help fill the pages of MBlog, its owned media channel for “news, reviews, magic and more.” According to Marketing Daily, the department store chain is turning to blogging partners for how-to videos, trend-spotting, user and expert reviews, and original posts. Macy’s will devote […]

SocialVibe And Their Brand Partners Hope To Earn Your Attention

SocialVibe_s Voluntary Ads Aim To Make The Internet Free | Fast Company-1

Fast Company is taking a closer look at SocialVibe and its CEO and founder, Jay Samit. SocialVibe provides a measurable form of brand marketing with its so-called “engagement ads.” “Many websites, many of the small content sites are absolutely dying because their business plan was based on a [cost per impression] rate that was unsustainable […]

Make Media Complexities Simple, Make A Lot of Money

I’ve been reading a lot of articles about the lack of talented people willing or able to work in the fast changing advertising business these days. Here’s one point of view from The New York Times: A talent gap is growing between the skills that many new advertising jobs require and the number of people […]

Smart May Be The New Sexy But Sex Appeal Can’t Save Newspapers

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Look, I’m sympathetic to the cause, but I’ve noticed the decreasing time and attention that I devote to reading printed newspapers and magazines. Courtesy of its online site, the New York Times looks at a new campaign being launched by the Newspaper Association of America: “Be able to find Iran on a map,” says one […]

Advertising Is Water. Now, That’s A New Analogy To Me.

Over at the The Atlantic, they’re rolling out a week-long look at the future of marketing. While no one has a crystal ball to determine the future of the business, the Atlantic does have some good writers, so it’ll be interesting to see where they take this. But here’s the analogy that caught my eye, […]

Print Vehicle, Marie Claire, Invests In More Print

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According to The New York Times, Marie Claire is preparing a 72-page supplement called Marie Claire@Work for its November issue. The November issue was selected to introduce the supplement because the issue is devoted to the subject of money. The primary advertiser in Marie Claire@Work, with 14 ad pages, is Express, the apparel retailer, which […]

Well Clad Men Read Esquire, Now They Can Buy From Esquire Too

Clad, a new e-commerce partnership between JC Penney and Esquire magazine, is set to launch soon. According to Racked, the project has very little relation to the JC Penney department store retail experience as we know it—instead, it’s a part of the company’s Growth Brands Division. Esquire will also produce a mini-mag called the Clad […]

Chasing News, Chasing Dollars

Business Insider was just given $7 million dollars from venture capitalists and a hard time by Felix Salmon of Reuters. Salmon is a financial journalist, and his nose is out of joint because he feels Business Insider is lifting a bit too much from AP and other sources. When media companies are asked to grow […]

Boston.com Has A New Sister, BostonGlobe.com

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The Boston Globe has rolled out a slick new subscription-only website at BostonGlobe.com. BostonGlobe.com will combine the newspaper’s print stories with breaking news on a site designed for customers who want premium content they can read on multiple devices, from computers to tablets to smartphones. Subscriptions run $3.99 a week, which calculates out to more […]

Get Online Advertising Right, Or Get Out Of The Way

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Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo’s focus on producing content is part of the problem at the portal. “People tell me that content is king, but that is not […]