Even As All Screens Become Social, TV Will Continue To Be “The Fire” We Gather ‘Round

When I was in Boston last October for Geekend/DMA2011, I had a memorable lunch with Baba Shetty of Hill Holiday. At one point, we chatted about how the agency might raise its profile as a content marketing resource, without doing the cheesy promotional thing. I said hold a conference on the topic. Shetty said yes, […]

Time To Pay The Paper Boy

paper_delivery_boy

News, particularly when it is local and thus not widely available, has marketplace value. Gannett, the nation’s largest newspaper publisher, is planning to mine that value by moving all of its 80 community newspapers doing business online to a paid model by the end of the year. Acccording to PaidContent, The New York Times and […]

Downton Abbey And Many Other Programs Are Free With A Strong Antenna

Cable TV is an unaffordable expense for many American households. For others, cable is simply not the place to invest one’s money or time. Benefitting from the both the cord cutting Gen Y crowd and the budget constrained “working poor” is Antennas Direct, a St. Louis company that expects to double last year’s sales of […]

Are You Ready To “Attack and Disrupt” Your Company And All That Is Sacred?

Atlantic_leadership_DC

I have a weakness for certain industries. The hotel industry, for instance. It’s the stuff novels are made of. Also media companies, I have a weakness for those too. So, if you’ll indulge me, let’s take a look at the success story now underway at The Atlantic. Adweek and The New York Times both put […]

Lots Of Weak, Recycled Spots That Don’t Lead Anybody Anywhere

The other day, Gary Vaynerchuk predicted that Super Bowl advertisers would extend the story told in their Super Bowl ads to online venues, and that these extensions would have us talking on Monday morning. Didn’t happen (except in a few rare exceptions). In fact, if you look at the Toyota Camry spot, to name just […]

Running The Numbers On Type-Invertising

Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of […]

Aggregators, Like Skateboarders, Are Unwanted By Pedestrians

Montana

We aggregate content from traditional media sources, although it is a practice that is fading as our relationships with news makers and PR pros develop. Which is probably a good thing, because the big boys don’t like blogs nibbling their content without some form of monetary compensation. According to Nieman Journalism Lab, 29 major news […]

Shifting Sands Form New Media and Marcom Layers

Econo_Kansas

David Carr of The New York Times offers some food for thought in a year-end piece on changes in the media business. Here are three of his more cogent points: 1) Every cable channel with two nickels and more than a few digital enterprises is financing the kind of narrative television that used to be […]

Battle of The Behemoth Bloggers

Huff_Arrington

Michael Arrington created a major media brand with TechCrunch, built it into a profitable business, sold it and now is witnessing its demise at the hands of its new owners. All this in a few short years. Naturally, he has something to say about it. Other than dial up, TechCrunch is/was the most profitable and […]

Fans Will Gladly Pay $5 Directly To The Artist For A DRM-free Download

LCK

“Remember all that stuff people were saying 15 years ago about the Internet’s capacity for disintermediation? It’s all coming true now,” argues Fortune contributor Dan Mitchell. Case in point, comedian Louis C.K. is selling his latest standup special directly to the public at $5 a pop. In the first three days on the market, C.K. […]