eMarketer picks up on a study conducted by BIGresearch that suggests the power of word-of-mouth, the far less manageable little sister of Advertising. Nothing new here, but I find stats and studies helpful when debating clients, account people, and suits of all sorts. …
Don’t Go Home With Guys You Meet on MySpace
Not to get all Bill O'Reilly on you, but does anyone find it rather lame that parents are suing MySpace because thier teenage daughters were sexually assaulted by weirdos they met while using the service? CNET reports that families from New York, Texas, Pennsylvania and South Carolina have filed seperate civil suits against MySpace and parent company News Corp., alleging negligence, recklessness, fraud and negligent …
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Time To Invest In The Web
According to The New York Times, print journalism took another blow to its midsection this week. In a broad retrenchment, Time Inc. announced yesterday that it would cut nearly 300 employees at its top magazines, including the most profitable publication, People, as it moves to invest more in its Web sites. The number of cuts — 289 in total — were deeper than expected, with 172 of them coming from the editorial side …
Razorfish Extends Global Reach
Can interactive shops continue to grow and challenge traditional ad agencies for ownership of the big idea? Are I-shops capable of leading creative or merely executing and implenting it? If you're rooting for interactive, good news came today when Avenue A/Razorfish announced that it has secured a 19.4% stake in a Japanese interactive shop called Digital Palette, which is part of Dentsu, Japan's biggest ad agency. …
Media Business On Fire In India
The Wall Street Journal (paid sub. req.) looks at the publishing industry's recent moves in India. Lured by a growing pool of deep-pocketed readers and advertisers anxious to reach out to India's 300 million-strong middle class, some 10 foreign consumer magazines have launched Indian editions in the past two years, and close to 20 more are expected to start publishing in India in 2007. Indian versions of Maxim, …
Community News Site Suffers Setback
Despite having sold 550 ads to local businesses since April, citizen journalist website Backfence is in trouble, according to The Washington Post. In May 2005, Backfence won $3M in funding from local investors and national firms, but last week they lost three executives, including their co-founder. Apparently, the management team reached an impasse with investors on the best way to enter new markets. "It always ends …
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Reality Strips The Gloss From Magazines (Or Not)
In today's Sunday Style's section, the reality of fashion and popular culture magazines is exposed. What is found there may not please those looking for the fictional renderings recently made popular by books, film and TV. Krishtine De Leon, one of six interns picked to star in an MTV reality series set at Rolling Stone, expected an office out of “Almost Famous,” the 2000 movie about the early-1970s heyday of the …
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Iowa Journalists Delve Into Marketing Services Business
The Wall Street Journal (paid sub. req.) looks at one prominent media company's scramble to become a player in marketing services. Meredith Corp., whose magazine titles include Better Homes and Gardens, Family Circle and Ladies' Home Journal, is spending an undisclosed sum to acquire Los Angeles-based digital-ad agency Genex and Arlington, Va., word-of-mouth-marketing firm New Media Strategies. The acquisitions …
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