What’s An Old Media Stalwart Worth?

The New York Times reports that The Sporting News is for sale. The current owner–Paul Allen’s investment arm, Vulcan–bought the media business for $100 million five years ago. Jay Kirsch, a vice president of AdMedia Partners, an investment banking and advisory firm for media companies, estimated that The Sporting News magazine was worth $35 million […]

Microgooglehoo Asks Washington For Help

From USA TODAY: Secretary of State Condoleezza Rice on Tuesday launched a task force to counter efforts by other nations that use U.S. technologies to block the free flow of information across the Internet. That came on the eve of a congressional hearing Wednesday on Internet companies — including Google, Yahoo and Microsoft — that […]

The Old King Still Has Power

From The New York Times: Trade organizations for the newspaper and magazine industries plan to introduce elaborate and expensive campaigns that tackle a daunting task, persuading marketers and agencies to think better of print as an ad medium. Both are suffering from sluggish growth as they face off against the Internet, e-mail marketing and other, […]

In Rare Instances “Old School” Still Works

Jason Kottke points to this article on New Yorker editor, David Remnick. It’s an interesting counterpoint to much of the discussion you will find here and on other media and marketing blogs, as Remnick is a traditional journalist with a conservative view of the business. “I don’t lose sleep trying to figure what the reader […]

J.D. Power Speaks. Will Ad Agencies Listen?

A new book by the kings of customer satisfaction surveys, JD Power & Associates, looks like an interesting read. Satisfaction: How Every Great Company Listens to the Voice of the Customer probably has some lessons the ad industry could use as we try to make our clients value our services more, and help our clients […]

The Medium Is The Message

Financial Times: An Ohio company has embedded silicon chips in two of its employees – the first known case in which US workers have been “tagged” electronically as a way of identifying them. CityWatcher.com, a private video surveillance company, said it was testing the technology as a way of controlling access to a room where […]

The Mass Market Multimedia Swimsuit Show

The New York Times reports that Sports Illustrated is taking its franchise–the always anticpated swimsuit issue–to the new media tree. In addition to the magazine, which appears on newsstands tomorrow, and on the Web site at sportsillustrated.com., fans will also be able to purchase any of eight specially produced videos from iTunes.com, Apple’s online store, […]

Slice And Dice Technology Helps Keep Brands On Message

Visible World is “the leading provider of technology, tools and services that enable targeted customized television advertising.” In other words, they’re promising direct mail-style pinpointing for the world’s favorite medium. According to Wired: Targeting cable TV ads to a particular neighborhood has always been tricky. In the past, if a local gas station wanted to […]