Kids and babies. CNET via MarketingVox: Around 90% of American kids under 2 and 40% of babies under 3 months are regular TV watchers, according to a recent pediatric study [conducted by the University of Washington]. Idiocracy, here we come. …
Watch This, Listen Up, Click Here: Read This While It’s Still Relevant
While there are books on creativity that may prove useful for a long time, books about media tend to have a shorter shelf life. Which is why I say go read Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume ASAP, because next year it could be totally obsolete. But right now, it's a great read. Written by David Verklin, the CEO of Carat, and Bernice …
Continue Reading about Watch This, Listen Up, Click Here: Read This While It’s Still Relevant →
The Wall Street Journal Could Become Even More Conservative
According to Ad Age and other media sources, the Bancroft family, controlling shareholders of The Wall Street Journal's parent company , Dow Jones & Co., is considering a $5 billion buyout offer from News Corp., the international media conglomerate controlled by Rupert Murdoch. Reports claim the Journal's newroom is buzzing with the news. And not in a good way. The Independent Association of Publishers' Employees, …
Continue Reading about The Wall Street Journal Could Become Even More Conservative →
PhillyInc. Brought To You By Citizens Bank
The New York Times is interested, as is the larger newspaper industry, in the various ideas being brought to bare in Philadelphia, care of high profile ad man turned newspaper publisher, Brian P. Tierney. Starting next week, The Philadelphia Inquirer will run a new column called PhillyInc., written by Inquirer reporters and editors, on the first page of its business section. What is unusual is that the column will be …
Continue Reading about PhillyInc. Brought To You By Citizens Bank →
There’s Money In Them Green Hills
Describing the emergence of "green" media properties from mainstream sources, The New York Times says "online publishers are strapping on their Birkenstocks." Yesterday, for instance, Washingtonpost.Newsweek Interactive, the online arm of The Washington Post Company, introduced Sprig.com, a new Web site aimed at environmentally conscious women. “We’re targeting this to the 95 percent of people who want to be 5 …
Local TV Brands Make Online Moves
The Wall Street Journal (paid sub. req.) is reporting on moves being made by local TV stations to build their brands online. TV stations have suffered body blows from the Web. Lucrative 11 p.m. newscasts are sinking in the ratings as more viewers go to the Internet for cable channels to get weather and sports information. While newspapers have had success building heavily trafficked Web sites, "people still don't …
Hearst Plans To Meet Their Consumers On Fox
Ad Age spoke to Hearst Magazines Editorial Director Ellen Levine about the publisher's new partnership with Fox Television Studios. The development deal includes two initial webisode projects inspired by CosmoGirl and Popular Mechanics. "We're not going out there and saying, 'We're going to have a one-hour magazine show,'" Ms. Levine said. "We're going to create material for new platforms, not take previously …
Continue Reading about Hearst Plans To Meet Their Consumers On Fox →
All Green All The Time
According to The New York Times, Discovery Communications, the cable channel operator, plans to start a 24-hour channel focused on eco-friendly living, as part of a push into the rising environmental movement. The company, based in Silver Spring, Md., will next year rebrand its Discovery Home Channel with a name that has not been selected but will reflect its position as the centerpiece of an initiative called …