Newspapers Use Intrusive Marketing To Boost Numbers

Across the country each week, more than 1.6 million people who are not on newspaper subscriber rolls are being delivered copies that did not cost them a cent – but they are still being classified as paying customers, an analysis by The New York Times has found. The papers, which are typically paid for by […]

Presidents And Preppies Succumb To Power Of Fake News

America (The Book), the satire by Jon Stewart and the staff of The Daily Show, was the hottest book in the four weeks before Christmas, according to sales data collected for USA TODAY’s Best-Selling Books. In the five weeks after Thanksgiving, Stewart’s parody of a textbook outsold Bill Clinton’s memoir, My Life, 7 to 1. […]

Staples Not Clicking With Sinclair Broadcast Group

from The Boston Globe: Beginning Monday, office-supply superstore Staples Inc. will not be running ads on Sinclair Broadcast Group Inc.’s ”The Point,” a nightly news commentary spot that has been criticized by left-leaning advocacy groups as conservative propaganda. Framingham-based Staples declined to pinpoint a particular reason for pulling its ads from the show, other than […]

Proselytizing Meet Advertising

from The NY Times: The International Bible Society paid to insert a copy of the New Testament in last Sunday’s issue of The Colorado Springs Gazette. The volume went into the same pocket of the newspaper’s plastic pouch where items like CD’s from America Online or soap samples often go. The Bible group paid the […]

Microsoft Still Searching

from NY Times: The Washington Post Company announced today that it is purchasing Slate, an online newsmagazine owned by Microsoft. The financial terms of the sale were not announced. Microsoft said in July that it was considering the sale of the pioneering media outlet, in part because the company believed that a Web magazine of […]

Still Smarting From The Dan Rather Flap, CBS Makes Another Stupid Move

from Adweek: CBS has agreed to stop airing three Miller Brewing TV spots following a protest from Anheuser-Busch that the work is based on improperly conducted taste tests, officials said. A-B in November filed a protest with the four major TV networks over 11 Miller commercials. A-B argued that Miller’s taste test was improperly conducted […]

Choke Me In The Shallow Water Before I Get Too Deep

Scott Donaton, Editor of AdAge, says, “I am a realistic and close observer of the advertising business, and understand the pressures marketers and media sellers face in their bid to attract and retain consumers’ attention. But I’m also a content creator whose primary role is to protect my brand’s most important asset: its relationship with […]

The Rosy-Fingered Dawn Of Citizen Media

Avid AdPulp user, Clyde Hogg, points us to a piece on the state of the newspaper business from Fred On Everything. Here are some excerpts: “The greatest weakness of the American press is moral. Our media are relentlessly, grindingly, hermetically controlled or, as we say, politically correct. Everyone with the brains of an aspirin tablet […]

The MFA Is The New MBA

Evelyn Rodriguez writes about writing in her latest blog entry. She quotes Dan Pink, author of Free Agent Nation, as saying “The MFA is the new MBA.” I find this particularly interesting in light of the new home page copy I recently developed for DavidBurn dot com. Storytellers needed. Every product or service has a […]

Integrated Marketing Is Bassackwards

Steve Yastrow writing on TomPeters dot com: “Marketers have always looked at integrated marketing as something they do. Start with a foundation of advertising, then add a pinch of PR, a dash of direct marketing and a spoonful of sales promotion and voila!, you’ve got effective marketing. I think that’s backwards. Marketers don’t do integrated […]