The MFA Is The New MBA

Evelyn Rodriguez writes about writing in her latest blog entry. She quotes Dan Pink, author of Free Agent Nation, as saying “The MFA is the new MBA.” I find this particularly interesting in light of the new home page copy I recently developed for DavidBurn dot com. Storytellers needed. Every product or service has a […]

Integrated Marketing Is Bassackwards

Steve Yastrow writing on TomPeters dot com: “Marketers have always looked at integrated marketing as something they do. Start with a foundation of advertising, then add a pinch of PR, a dash of direct marketing and a spoonful of sales promotion and voila!, you’ve got effective marketing. I think that’s backwards. Marketers don’t do integrated […]

Brands To Jump On Blog Bandwagon

from Pete Blackshaw’s predictions for ’05: Blogs absorb flak, yet stay on track. Expect 2005 to open with a predictable slew of fashionably righteous articles de-hyping and pooh-poohing all things blog related, some even by bloggers themselves. Many will lament advertisers co-opting the medium, as well as the influx of clumsy, less savvy newbies in […]

Bloggers Are Swallowed Whole

Le Monde is welcoming bloggers to set up shop under their brand name. Smart move. I don’t think there’s much question that mainstream journalists around the globe are asking, “What the hell are we going to do about the rise of citizen journalism?” Some continue to ignore the new reality, despite dwindling audience share. That’s […]

Certain Cell Users To Become Even More Annoying

According to Chicagoist, Playboy Enterprises, Inc. will soon offer mobile phone users the ability to download adult-oriented content including Playboy-themed games, images, video clips, voice clips and ring tones. Chicagoist wisely goes on to question the wisdom of making the famed Playboy lifestyle this public, “Do we want people to be living this lifestyle outside […]

This Journalist Knows How To Tell A Story

BY THEODORE DECKER Of The Patriot-News Hot on the trail of kidnapped Krispy Kremes, Swatara Twp. police were in pursuit yesterday of a crook who — very unwisely, some would say — stole a doughnut delivery truck. Police found the truck abandoned in downtown Harrisburg, but they hadn’t tracked down the perp who pilfered the […]

Fudge Is More Than Confectionary

An estimated 10 percent to 30 percent of job applicants lie on their r

Napster Head Severed But Man Grows Another One

“It’s never too late to go straight,” said David Munns, vice chairman of the music giant EMI Group, about Shawn Fanning.

Earth To Network TV: All Advertising Is Advocacy Advertising

from The New York Times: The United Church of Christ, one of the nation’s most liberal Christian denominations, accused CBS and NBC yesterday of rejecting a commercial it had produced about religious tolerance, which included an implication that other denominations did not welcome gays, because the networks feared hostile reactions from conservative political and religious […]

Why Buy Media When You Can Become The Media?

from New York Daily News: “Universal Music Group and cable provider EchoStar are making music together. In a first for a major record label, Universal Music is in talks with the satellite giant to start a music channel, sources told the Daily News. The yet unnamed MTV-challenger is set to launch early next year on […]