People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]
Wonder Branding’s Michelle Miller on “Microchunking”–the act of breaking media into smaller bits prior to consumption: This is the Internet as it was meant to be – the ultimate, customizable tool for each and every individual on the planet. Social media like blogs, wikis, Flickr and YouTube are simply the foundation. We are just now […]
From Webuser.co.uk: Web users now have almost 76 million sites to choose from, yet most only visit six on a regular basis, it was revealed today. The research, published today by Directgov, points to a new era in the use of the internet that experts are calling the ‘Supersite’ phenomenon. The study found that half […]
From USA TODAY: Media and entertainment conglomerate NBC Universal Monday said it would acquire iVillage, operator of a network of websites for women, for $600 million in a bid to bolster its Internet strategy. The deal, expected to close in the second quarter, underscores the ambitions of established media companies to establish a presence on […]
From The New York Times: Though not all blogs may aspire to literary permanence, they can achieve it through the new Book-Smart software from Blurb, a publish-your-own-book service. The software, which is expected to be available free later this month at www.blurb.com, features a “Slurper” tool that automatically downloads and reformats the contents of a […]
Adweek reports that Stacey Lynn Koerner, evp, director of global research integration at Interpublic Group’s Initiative, has been named president of the Consumer Experience Practice, a newly formed unit within IPG Media. “Consumers are moving fluidly and dynamically through media and content today,” Koerner said in a statement. “Our challenge is to create brand experiences […]
Doodle courtesy of Hugh MacLeod For more on the long tail, see Chris Anderson’s bloggy goodness. I think we already know all there is to know about evil big heads.