The New York Times examines a new green technology media play that's run by media people, not environmentalists. Apprently like everyone else, we are going green!” wrote Om Malik this week, pretty much owning up to his lack of enthusiasm for the new blog his company introduced, Earth2Tech. “It took a bit to convince Om to go GigaGreen,” the site’s editor, Katie Fehrenbacher, wrote in her introductory post. She said …
Workers At “The Journal” Flex A Little Muscle
June 28, 2007 11:00 A.M. A statement from Wall Street Journal reporters: Wall Street Journal reporters across the country chose not to show up to work this morning. We did so for two reasons. First, The Wall Street Journal's long tradition of independence, which has been the hallmark of our news coverage for decades, is threatened today. We, along with hundreds of other Dow Jones employees represented by the …
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People Will Scroll
The word "blog" has lost all meaning. From it's humble beginnings as something jobless people in pajamas did, it has fractured into a million pieces before finally being co-opted by mainstream media companies. Now, more and more, a blog is a website and a website a blog. Point in case, AOL News and other AOL sites this week were turned into blog-like sites that display short news stories -- some as short as a single …
Print Goes Up In Smoke
Ad Age is running an interesting piece on the death of cigarette advertising. At a time when the FDA would like to control tobacco and possibly make print advertising for cigs illegal (to match the existing TV and radio bans), the move may prove to be purely symbolic (if it happens), for Big Tobacco has already curtailed this activity. In 2006, for the first time since Philip Morris created the Marlboro Man in 1955, …
Xerox and Wired Invest In Mass Customization
In its April issue, Wired magazine, in partnership with Xerox, invited subscribers to upload their photographs to Wired.com. The first 5,000 who did so are now receiving their July issue with themselves as the cover art. Not coincidentally, the editorial theme of the issue is the growing personalization of all things in cyberspace, and the headline over the photo is “You are here.” And while the Xerox name is not on …
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Crispin Leads Dentsu Into Gutter
Newton Vineyard of St. Helena, Calif., with the aid of Dentsu/Los Angeles has mined a new space for its messaging—the gutter, that heretofore unused space between the binding and the first column of text. According to The New York Times, Newton Vineyard purchased a series of gutter ads in the June 15 issue of Wine Spectator. Morgan Halme, a copywriter at Dentsu said he thought placing ads in the gutter was …
The Fit Is Go
Thanks to the constant clicking through from one page to another on this very intertubes, some savvy marketers are introducing condensed versions of programming and advertising that lets viewers get their fix without taxing their diminished attention spans. According to The New York Times, Honda is teaming up with Sony Pictures Television to help launch the Minisode Network—a series of re-edited TV classics like …
The Dangers Of Typing Too Fast
USA Today's On Deadline blog shares a fascinating dispute between the stodgy old NCAA and a mainstream media company over the practice of live blogging. The NCAA had a newspaper reporter tossed out of the press box yesterday because he was posting updates on a baseball game to the The Louisville Courier-Journal's website. The NCAA argues in a memo that blogs are a "live representation of the game" that violate …