New York Times advertising critic, Stuart Elliot, today explores the staying power and charm of ensemble casts in advertising. Last month, BBDO New York introduced a campaign for Sierra Mist lemon-lime soda, sold by the Pepsi-Cola North America division of PepsiCo, that is centered on an ensemble cast called “The Mist-Takes.” There are five comedians, […]
Ad Age this week features an interesting point-counterpoint between Rance Crain and Scott Donaton over whether the ad industry needs to refocus on its tradtional media roots or embrace new forms of advertising. Both columns are accessible from the Ad Age home page.
From CNN: Senate Commerce Committee Chairman Ted Stevens said on Tuesday he would push for applying broadcast decency standards to cable television and subscription satellite TV and radio. In the wake of Nipplegate, Congress is seeking to increase the fines for indecency on broadcast TV and radio. But if Stevens got his wish, Howard Stern […]
If you haven’t seen it yet, blogger and all-around media thinker Robin Sloan has created an 8-minute Flash movie called EPIC 2014 that you may find interesting. Or cool. Or scary. Or ridiculous. Either way, I dare you to watch and not post a comment.
By Chris Woodyard, USA TODAY For some workers, the desktop telephone is joining the adding machine and typewriter on the list of obsolete office equipment. In a move that other companies might soon follow, Sprint announced Monday that about 8,000 employees at Ford Motor will jettison their desktop phones and use cell phones exclusively. Ford […]
Business 2.0 named Toyota the Smartest Company of Year. With good reason: the Prius, the Scion and its marketing campaign, even something that other car companies take for granted–a minivan. But, I can’t read all about it without a paid subscription. $6.99 for the year. $4.99 for six issues. Which leads me to ask, “Why […]
Catharine P. Taylor of Adweek writes, “Maybe AdFreak doesn’t get out as much as it should
from Silicon Beat: Now that the use of RSS aggregators is really starting to take off, people are peering into the question of market share. Which aggregator is the favorite among users
Across the country each week, more than 1.6 million people who are not on newspaper subscriber rolls are being delivered copies that did not cost them a cent – but they are still being classified as paying customers, an analysis by The New York Times has found. The papers, which are typically paid for by […]
America (The Book), the satire by Jon Stewart and the staff of The Daily Show, was the hottest book in the four weeks before Christmas, according to sales data collected for USA TODAY’s Best-Selling Books. In the five weeks after Thanksgiving, Stewart’s parody of a textbook outsold Bill Clinton’s memoir, My Life, 7 to 1. […]