BMW’s “Brand Story” Finds Another New Medium

from Ad Age: BMW of North America, which scored a major publicity coup with its groundbreaking online film series The Hire, has turned the story line’s Driver character into a branded entertainment comic book series. The idea was that if Hollywood has been able to harness the appeal of comic books to lure moviegoers into […]

Online’s Piece Of The Pie Is Feeding More And More People

from San Francisco Chronicle: Five years after the dot-com bubble burst, Internet advertising is finally delivering on its promise. A passel of industry and analyst reports tell of a very strong 2004 and an even better 2005 for online ad spending. It’s still a tiny portion of the entire advertising-dollar pie, estimated to be $12.3 […]

GM Leaves Skidmarks At The Los Angeles Times

Advertising has always subsidized the media, but it’s clearly a love-hate relationship. And now, this story suggests that GM has pulled its advertising in the Los Angeles Times, in an objection to “factual errors and misrepresentations” in the Times’ coverage of GM. I haven’t looked into this particular matter, but I suppose a free press […]

The Future of The 30-Second Spot

The New York Times weighs in today with this lengthy article–which made it to the front page of the Business section in the always-thick Sunday edition.

The Mist-Takes Are Blowing Up

New York Times advertising critic, Stuart Elliot, today explores the staying power and charm of ensemble casts in advertising. Last month, BBDO New York introduced a campaign for Sierra Mist lemon-lime soda, sold by the Pepsi-Cola North America division of PepsiCo, that is centered on an ensemble cast called “The Mist-Takes.” There are five comedians, […]

Rance, You Ignorant Slut

Ad Age this week features an interesting point-counterpoint between Rance Crain and Scott Donaton over whether the ad industry needs to refocus on its tradtional media roots or embrace new forms of advertising. Both columns are accessible from the Ad Age home page.

Abstinence And The City

From CNN: Senate Commerce Committee Chairman Ted Stevens said on Tuesday he would push for applying broadcast decency standards to cable television and subscription satellite TV and radio. In the wake of Nipplegate, Congress is seeking to increase the fines for indecency on broadcast TV and radio. But if Stevens got his wish, Howard Stern […]

Tomorrow’s Media Today

If you haven’t seen it yet, blogger and all-around media thinker Robin Sloan has created an 8-minute Flash movie called EPIC 2014 that you may find interesting. Or cool. Or scary. Or ridiculous. Either way, I dare you to watch and not post a comment.

Land Lines Put Out To Pasture

By Chris Woodyard, USA TODAY For some workers, the desktop telephone is joining the adding machine and typewriter on the list of obsolete office equipment. In a move that other companies might soon follow, Sprint announced Monday that about 8,000 employees at Ford Motor will jettison their desktop phones and use cell phones exclusively. Ford […]

Toyota’s Smart

Business 2.0 named Toyota the Smartest Company of Year. With good reason: the Prius, the Scion and its marketing campaign, even something that other car companies take for granted–a minivan. But, I can’t read all about it without a paid subscription. $6.99 for the year. $4.99 for six issues. Which leads me to ask, “Why […]