Can Online Ads Be Measured Like TV?

Research firms Marketing Evolution and InsightExpress are teaming up to create a new system designed to make the effectiveness of online advertising more comparable with traditional media, especially television. Is this a good thing for online creative? Will a metric that manages to compare apples to organges help convince those marketers who remain skeptical about […]

Magazines Poised For Unprecedented Growth, For Sure

Though much of the Freudian cannon has been debunked, some of his vocabulary still rings true, and if nothing else, provides handy explanations for otherwise inexplicable comments such as this one from Nina Link, president of the Magazine Publishers of America. Nina Link responded to Merrill Lynch’s report that the Internet will take in more […]

Learning The Fractions Of An Online Economy

Scott Karp at Publishing 2.0 poses some interesting economic questions about scale and efficiency. As consumers spend more and more of their media time online, ad dollars have been pouring into online media — the assumption has been that the billions of dollars that large companies spend on mass media advertising and marketing (i.e. TV […]

Internet Not A Fad

The Internet has become an increasingly important source of information for people at major moments and milestones in their lives, according to a study released today by the Pew Internet and American Life project. Here’s a snippet. We found that over the three-year period, internet use grew by: • 54% in the number of adults […]

Watching Big Brother

From USA TODAY: Home TV screens just keep getting bigger. And there’s no end in sight. Panasonic pitched a tent outside the New York Stock Exchange yesterday to show off the biggest high-definition plasma screen yet. At 103 inches, it’s an inch bigger than versions being produced by Samsung and LG. Panasonic vice president Andrew […]

Ads On The Front Page. Outrageous!

According to the New York Times and the Poynter Institute, The Daily News is violating hallowed ground by running ads on their front page, a place typically reserved for editorial. Newspapers have long sold their back pages to advertisers. But the front page, a paper’s most valuable real estate, generally has been considered sacred. Last […]

Howard Stern May Not Be The Killer App For Sirius

A while back, I wrote that there would always be limits on what kinds of content consumers would be willing to pay for. Now comes this AP report which suggests that many of Howard Stern’s fans aren’t willing to pony up the money to hear him on Sirius Satellite Radio: A Jacobs Media poll of […]

Don’t Tell Goodby

TV advertising is already in a vise grip, as client spending moves to the interweb, event marketing and other areas. Now, this news from Ad Age: Don’t be so quick to sneer at that late-night Ginsu-knife ad. It likely represents the future of TV advertising. Direct-response TV experts boldly predict that in five or 10 […]