The Fix Is In

Mark Wnek, writing yesterday in The Independent had this to say: The number of people in or around the ad business spouting about the future “beyond advertising” etc etc is climbing up to the thousands. In most cases these people are either commentators with no fiscal attachment to the accuracy of their predictions; people from […]

Morgan Stanley Is A Great Company. (Now Will They Buy Ads On AdPulp?)

According to this article on Ad Age, brokerage firm Morgan Stanley has issued a directive to immediately pull all advertising from any publication that prints negative stories about the company. The complicity between advertisers and the press is nothing new, but making overt demands like this isn’t going to make the MSM (mainstream media) any […]

NYTimes.com Is No Longer The Land Of The Free

I always make it a point to glance at The New York Times online edition. But according to reports, including this one in Ad Age, some content including prominent columnists will only be available to subscribers who fork out $50 a year. (I’m sorry, that’s $49.95.) This is just the latest in the growing media […]

Maybe Al Gore Did Invent The Internet

Influx recently interviewed Karl Carter, Current TV’s VP of Marketing. Karl talks to us about Current’s new advertising model and its radical plan to involve the consumer in the development of both programming and advertising. Is it true Current’s ad model is radically different from other networks-if so why? Actually, the Current ad model is […]

That’s A $3.5 Billion Dollar Account–Yes, BILLION

The top story in the ad world today–Ad Age and Adweek both report on the $3.2 Billion GM Media business being awarded to Starcom MediaVest based in Chicago. The incumbents were GM Mediaworks in Warren, Mich., and LCI in New York. I can’t even concieve of the numbers involved. It just blows my mind how […]

Seeing Opportunity In The Mass-Media Melt Down

John Podhoretz writing in the New York Post yesterday had this to say: The mass-media melt down is happening everywhere you look Share

CP+B Goes From 30-Second Spots To 30-Minute Shows

from C21 Media: Looking beyond the traditional TV world for inspiration, Fox Television Studios has inked a first-look deal with US ad agency Crispin Porter + Bogusky (CP+B) for new programme ideas. The deal gives FtvS first refusal on any of CP+B’s ideas for scripted and unscripted series, and comes as networks, TV producers and […]

If The Conusmer Is Boss, Where Does That Leave Us?

A bunch of fat cat ad execs descended upon the Fairmont Southhampton hotel in Bermuda this week, as part of the 4As management conference. Stuart Elliott of the New York Times was there. Madison Avenue was warned yesterday that it risked being marginalized by profound changes in technology and demographics that are fundamentally changing the […]

Characters Developing Characters

All sorts of interesting characters are writing books these days. As previously reported here, Dr. Angus has a diet book out. Now soap stars are getting in on the act. from New York Times: A little more than a year ago, Marcie Walsh decided to write a mystery novel. It was a big step, considering […]

Fighting Always Free With Sometimes Free

from New York Times: Yesterday, Real Networks introduced a version of its Rhapsody music service that allows nonsubscribers to listen to 25 songs free each month. Users are welcome to listen to one song 25 times or any 25 songs from its million-song library once, or any combination. Real hopes that making it as easy […]