Rohit Bhargava, of Ogilvy PR has some great things to say about the power of randomness. What makes random such a powerful marketing tool?
Boston Globe: It was any banker’s worst nightmare. Shortly after Wachovia Corp. sent an e-mail inviting recipients to go to a new log-in page as a result of its merger with First Union Corp., some savvy customers swamped Wachovia’s call center to inform officials that criminals apparently were attempting to steal the financial information of […]
Yahoo: Pigs tattooed with the logo of French luxury brand Louis Vuitton rest in a farm in the rural area of China’s capital Beijing July 14, 2005. The pigs are owned by Belgian artist Wim Delvoye, who has a staff of local farmers and tattoo artists raising sows to use them as canvases for skin […]
Stay Free! is a bi-annual magazine with a blog component. Unlike Adbusters, the culture jamming subversives at Stay Free! are funny. And funny is good. I like funny. Don’t you?
According to Variety, sophmoric web site, CollegeHumor.com has struck a development deal with Paramount. The studio is looking for the next Animal House (good luck), and the web site’s founders are looking to get listed in the IMDb. CollegeHumor.com signed a book deal with Penguin a few months ago, with the “CollegeHumor.com Guide to College” […]
New York Times: In a bid to widen significantly the audience for concerts and live events, America Online and XM Satellite Radio are backing a venture that will deliver live performances to Internet, satellite and wireless customers and through other media. The venture is expected to start offering its performances this fall. Many of them […]
Flickr user, Lizzy Poo, shares a gallery of her chalk drawings for Roth’s–a 12 store supermarket chain in Oregon. Here’s her masterpiece.
Lewis Lazare: Get ready for some station domination. The term, which has a definite ring to it, refers to an ad placement tactic where an advertiser commandeers all available ad space at a location and bombards consumers with a desired message without fear of any other advertiser causing a distraction. Beginning this month, Dove and […]
Here’s an interesting story from the AP: States spend nearly a quarter of a billion dollars a year on remedial writing instruction for their employees, according to a new report that says the indirect costs of sloppy writing probably hurt taxpayers even more. The National Commission on Writing, in a report to be released Tuesday, […]
The Guardian spoke with Yahoo founder, Jerry Yang last week. What was it about Flickr that made it such a must-have acquisition? Yang: There’s a lot we can achieve through this acquisition because we’ll be able to leverage their leading technology and product features such as tagging (http://en.wikipedia.org/wiki/Tagging). The internet’s a driving force in the […]