Will The Newspaper Industry Save Itself By Reinventing Online Advertising?

San Diego_s Green Flash brewery arrives in New Orleans | NOLA.com

Local advertisers in New Orleans are not happy about the recent announcement from New York-based Advance Publications that The Crescent City’s daily newspaper, one of the oldest in the nation, will be printed just three days a week starting this fall. “The Times-Picayune has long been a cornerstone of my restaurant group’s local marketing,” notes […]

Too Many Opinions? Let Me Tell You What I Think About That.

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Separating fact from opinion ain’t what it used to be. There was a time when the more you read, the more engaged you were with your world. Your city. Your neighborhood. Not some imaginary world you wished could be, but the world as it actually existed outside your door. Back in these ancient times (otherwise […]

Add Social Gaming To The Growth List

I’ll admit, I’m not much of a social gamer, but I certainly know plenty of people who are. Reuters takes a closer look at the growth and popularity of advertising on social games: Social game ads are in their infancy and there is no industry standard for which to measure their reach. Conversion rates, or […]

Dan The Man

TV and digital are the brand’s left and right hands. And winning brands go to the plate with a both hands wrapped firmly around the bat. Here, listen to the master tell it… “What this business is about is not about selling stuff,” he says. “This business is about creating strong provocative relationships between good […]

Am I A Reader Or A Statistically Significant Result?

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How many cups of coffee do you drink every day? Are you a dog owner? What do you like most about going to a movie theater? Don’t be shy. Inquiring minds at The Google want to know, and they are now paying publishers like Adweek, The New York Daily News and the Texas Tribune, $.05 […]

Trade Ya

Variety.com Videos - Movie Trailers, TV Clips, Festivals, Screening Series-1

Michael Bloomberg picked BusinessWeek up for a song in 2009, but old trade mags appear to hold their value better than that. According to Los Angeles Times, a buyer may need to pay ten times what Bloomberg paid for Variety. Dutch and British conglomerate Reed Elsevier, which acquired the weekly and its Daily Variety newspaper […]

Brands Who Are Also Publishers Also Publish Ads

Health & Beauty_ Bath, Cosmetics, Skin Care, Hai..._ Target

Every company is a media company. You hear this line from me all the time, typically as an argument for content marketing. What I don’t often discus is how brands can also profit by running ads (often from competitors) on their brand-sponsored media properties, like Target does at Target.com. Newsosaur Alan D. Mutter, writing in […]

Even As All Screens Become Social, TV Will Continue To Be “The Fire” We Gather ‘Round

When I was in Boston last October for Geekend/DMA2011, I had a memorable lunch with Baba Shetty of Hill Holiday. At one point, we chatted about how the agency might raise its profile as a content marketing resource, without doing the cheesy promotional thing. I said hold a conference on the topic. Shetty said yes, […]

Time To Pay The Paper Boy

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News, particularly when it is local and thus not widely available, has marketplace value. Gannett, the nation’s largest newspaper publisher, is planning to mine that value by moving all of its 80 community newspapers doing business online to a paid model by the end of the year. Acccording to PaidContent, The New York Times and […]

Downton Abbey And Many Other Programs Are Free With A Strong Antenna

Cable TV is an unaffordable expense for many American households. For others, cable is simply not the place to invest one’s money or time. Benefitting from the both the cord cutting Gen Y crowd and the budget constrained “working poor” is Antennas Direct, a St. Louis company that expects to double last year’s sales of […]