Highbrow Audience Becomes Target

New York Times: For the first time in the 80-year history of The New Yorker magazine, a single advertiser will sponsor an entire issue. The Aug. 22 issue of The New Yorker, due out Monday, will carry 17 or 18 advertising pages, all brought to you by the Target discount store chain owned by the […]

Chinese Cashing In On Their Dots

eBay entered China through a $180 million purchase of Shanghai-based EachNet. Expedia owner InterActiveCorp paid $168 million for 52 percent of Chinese online travel agent eLong. Online retailer Amazon.com purchased Joyo.com for $75 million, and online job search leader Monster.com bought a 40 percent stake in ChinaHR.com for $50 million. Now, according to CNET, Yahoo […]

Google Not Talking To CNET

New York Times: Google says its mission is “to organize the world’s information and make it universally accessible and useful.” But it does not appear to take kindly to those who use its search engine to organize and publish information about its own executives. CNETNews.com, a technology news Web site, said last week that Google […]

Take A Rest, Pal

Robert Novak walked off the set during a live segment on CNN yesterday. He also cursed his nemesis on the left, James Carville. According to the New York Times: About two hours later, a spokeswoman for CNN, Laurie Goldberg, released a statement saying that the network had “asked Mr. Novak to take some time off.” […]

Target’s Manhattan Air Show

PR Newswire: Target turned the runway upside down during an electrifying Vertical Fall Fashion Show in the city that shares its love of style: New York. This event took place at Rockefeller Center, Wednesday, July 27, 2005 which featured a troupe of world-class athletes who leapt off the roof of a 9-story tower on the […]

High Praise For Randomness

Rohit Bhargava, of Ogilvy PR has some great things to say about the power of randomness. What makes random such a powerful marketing tool? Share

Phishing Wreaks Havoc With Banking Industy’s Online Strategies

Boston Globe: It was any banker’s worst nightmare. Shortly after Wachovia Corp. sent an e-mail inviting recipients to go to a new log-in page as a result of its merger with First Union Corp., some savvy customers swamped Wachovia’s call center to inform officials that criminals apparently were attempting to steal the financial information of […]

Pigs Endure Logo Treatment

Yahoo: Pigs tattooed with the logo of French luxury brand Louis Vuitton rest in a farm in the rural area of China’s capital Beijing July 14, 2005. The pigs are owned by Belgian artist Wim Delvoye, who has a staff of local farmers and tattoo artists raising sows to use them as canvases for skin […]

Stay Funny

Stay Free! is a bi-annual magazine with a blog component. Unlike Adbusters, the culture jamming subversives at Stay Free! are funny. And funny is good. I like funny. Don’t you? Share

First Crispin Gets A Development Deal, Now These Guys

According to Variety, sophmoric web site, CollegeHumor.com has struck a development deal with Paramount. The studio is looking for the next Animal House (good luck), and the web site’s founders are looking to get listed in the IMDb. CollegeHumor.com signed a book deal with Penguin a few months ago, with the “CollegeHumor.com Guide to College” […]