More Money For Beer!

“In today’s America, getting a college degree is as vital as having air to breathe.” -Senator Charles Schumer If this were an education blog, I’d be tempted to explore all the reasons I disagree with the above hyperbole. Thankfully, this is an ad blog. Washington Post reports that ads have found yet another venue, this […]

Media Money

According to Ad Age, a popular media industry site could fetch upwards of 20 million dollars in a sale. Mediabistro, the networking, jobs and news website for journalists, PR people and other communications pros, is on the block, according to several people familiar with the discussions. Several suitors, including media companies and employment web sites, […]

Report Locally. Webcast Globally.

Writing in Editor & Publisher, Kevin J. Mireles advises the newspaper business to “make a conscious transition from being strictly content creators to become local communication facilitators.” He argues that newspapers could benefit greatly by providing user-generated content that’s been screened by professional editors. By “benefit” he means increased revenue via advertising. The notion being […]

Viacom Gets Gen Y

According to the New York Times, Sumner Redstone’s media conglomerate is making savvy moves and cashing in on them. Viacom said yesterday that growth in advertising sales at its MTV Networks helped the company post a 27 percent increase in second-quarter profit. Viacom also announced that it had agreed to buy the online video and […]

Bono Plays Steve Forbes’ Fundraiser

Bono is one of six founding partners in Elevation Partners, a private equity group. According to New York Times, Elevation just acquired a stake of more than 40 percent in 89-year-old Forbes magazine and Forbes.com at a cost of $250 million to $300 million. Roger McNamee, a managing director and co-founder of Elevation, helps mere […]

MTV On Campus (The Print Version)

According to the official press release, MTV is strengthening its reach to the student market via acquisition. mtvU, MTV’s 24-hour college network and a division of Viacom Inc.’s MTV Networks, today announced a definitive agreement to acquire Y2M: Youth Media & Marketing Networks, the parent of College Publisher, the largest interactive network of online college […]

Ad Creep Reaches The Journal

According to the New York Times, The Wall Street Journal will begin to place advertising on its front page this September. The move could generate tens of millions of dollars a year in revenue. The move is one more sign of the relentless financial pressures that have forced newspapers to consider new ways of raising […]

Netlix Netflix Subscribers Invited To Premier (In Their Own Living Rooms)

USA Today reports on NBC’s plan to reward loyalists and create buzz for its upcoming season. As part of its efforts to promote its fall TV season, NBC will offer the first episodes of two new shows, before they air, to the 4.8 million subscribers to online rental service Netflix. From Aug. 8 to Sept. […]