Adweek upgraded their site design. …
The Fattening of America: It’s Not All Advertising’s Fault
I once interviewed at an ad agency that had a manufacturer of corn syrup on its client roster. And while it didn't make a difference in me getting the job or not, frankly, I was really turned off by that because I've read countless times how the abundance of corn and corn-related products in every step of the food chain has done a number on our health. And I'm a guy who's done my share of casino marketing. I'd …
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Mind The Gap
Ever wonder what three hundred of "the most influential and successful websites" would look like if they were graphed to the greater Tokyo-area train map? No? Well, take a look anyway. The good people of Information Architects Japan have done a great job presenting a ton of information in a visually intriguing way. Each subway line (21 in all) represents a Web trend (e.g., the social networks line, the classic …
West Coast Optimism
Stuart Elliott's Monday morning wake up call is all about how clients and Madison Avenue saw "the recession" coming a mile away and have already adjusted accordingly. Whatever. Let's click over to where the action is, shall we? LA Times Staff Writer, Alana Semuels, paid a visit to the Rubicon Project's offices, where "dozens of twentysomethings in jeans crowd around tables in one big room, hunched over laptops, …
Zooming In On Hyperlocal
Yesterday at the second annual BlogSavannah UnConference, social media consultant and keynote speaker, Josh Hallett, said it was interesting to see how different cities adopt hyperlocal blogging. He mentioned that Tampa and Orlando (near his home) both have lots of hyperlocal bloggers. One of the things I look for at a conference is memes. They're often hanging there in the air, ripe for inspection. As it happens, …
Rupe In Switzerland, Now Wants To Keep Paid Subscribers
A couple weeks ago my subscription to the online version of The Wall Street Journal expired, then seamlessly auto-renewed. I don't like auto-renew and didn't know it was on. Add to this, the Journal's move to a free content model supported by ads, per Rupe, and I said to myself, I hope they give me a refund when they do go free. But, today The New York Times reports that Rupe said not so fast on the free thing. When …
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Pretzel Logic
The New York Times is running an article that says advertisers are sticking with their network broadcast commitments despite the lack of new television programming, because there isn't a better alternative at the moment. In a column on Wednesday, Wayne Friedman, the West Coast editor of MediaPost, noted that broadcast television continues to deliver a significant audience. “Where can advertisers turn?” Mr. Friedman …
BusinessWeek.com Steps Up
Media Shift's Mark Glaser spoke to BusinessWeek executive editor, John Byrne, about sweeping usability changes to the venerable magazine's website. In response to a question about upping participation from the user base, or community, Byrne says: We have had a very rigourous, very lively reader involvement on the site for a long time. In any given month, roughly 15,000 people participate in conversations on our site, …