Checking A Brand’s Digital Health

Clickz: Marsteller has rolled out a “Digital Check-up” service for clients, providing a snapshot of their efforts and positioning in the consumer-generated media space. The service starts with Marsteller’s own Digital Check-up, which provides a report card detailing what kind of a presence the client has in various online efforts and consumer-generated media. Assessment areas […]

Media Planners Elbow In On Creative

John January at American Copywriter points to Business Week writer, David Kiley’s latest blog entry on Brand New Day. The piece suggests TV spots ought not run more than two to three weeks, based on MediaCheck research. Given the average 30-second spot costs $400,000 to produce, this new piece of data will be a hard […]

“IN A WORLD…Where Newspapers No Longer Exist…”

We like to blog a lot about high-concept advertising, but we tend not to pay attention to the fact that many media outlets get lots of money out of more mundane ads. So this article in LA Weekly is quite interesting, suggesting that movie studios are thinking of drastically slashing the money they spend on […]

Please Put All Tray Tables In Upright Position

Photo by Jason Kottke

Highbrow Audience Becomes Target

New York Times: For the first time in the 80-year history of The New Yorker magazine, a single advertiser will sponsor an entire issue. The Aug. 22 issue of The New Yorker, due out Monday, will carry 17 or 18 advertising pages, all brought to you by the Target discount store chain owned by the […]

Chinese Cashing In On Their Dots

eBay entered China through a $180 million purchase of Shanghai-based EachNet. Expedia owner InterActiveCorp paid $168 million for 52 percent of Chinese online travel agent eLong. Online retailer Amazon.com purchased Joyo.com for $75 million, and online job search leader Monster.com bought a 40 percent stake in ChinaHR.com for $50 million. Now, according to CNET, Yahoo […]

Google Not Talking To CNET

New York Times: Google says its mission is “to organize the world’s information and make it universally accessible and useful.” But it does not appear to take kindly to those who use its search engine to organize and publish information about its own executives. CNETNews.com, a technology news Web site, said last week that Google […]

Take A Rest, Pal

Robert Novak walked off the set during a live segment on CNN yesterday. He also cursed his nemesis on the left, James Carville. According to the New York Times: About two hours later, a spokeswoman for CNN, Laurie Goldberg, released a statement saying that the network had “asked Mr. Novak to take some time off.” […]

Target’s Manhattan Air Show

PR Newswire: Target turned the runway upside down during an electrifying Vertical Fall Fashion Show in the city that shares its love of style: New York. This event took place at Rockefeller Center, Wednesday, July 27, 2005 which featured a troupe of world-class athletes who leapt off the roof of a 9-story tower on the […]

High Praise For Randomness

Rohit Bhargava, of Ogilvy PR has some great things to say about the power of randomness. What makes random such a powerful marketing tool?