Not The Same Old News

The New York Times: The biggest problem in the newspaper industry is capturing readers between 18 and 34 years old, and now The Associated Press is looking to tackle that problem head on. On Monday, the 157-year-old wire service is to start its “younger audience service,” offering articles and “experiences” in multimedia formats, with audio, […]

Change My Oil Dave

USA Today: In its quest to make cars more like futuristic computer Hal 9000, OnStar, General Motors’ in-car telecommunications system, now will give owners e-mail updates from their vehicles reporting problems or reminding about maintenance needs, officials said Tuesday. The service will tell car owners how long they have until they need to change the […]

Sites’ New Site

The New York Times: Lloyd Braun, the former chairman of ABC’s entertainment group who now oversees Yahoo’s expanded media group in Santa Monica, has hired Kevin Sites, a veteran television correspondent, to produce a multimedia Web site that will report on wars around the world. The Web site, called “Kevin Sites in the Hot Zone” […]

CUNY Adds Blogger To J-School Staff

A-list blogger, Jeff Jarvis of Buzzmachine fame, has been named director of the new-media program and associate professor of journalism at City University of New York, according to The New York Times. Mr. Jarvis said that the media could achieve greater transparency by using blogs, podcasts and online video. “I want students to explore the […]

The Rise Of Glocalization

Danah Boyd asked herself, “What is Web2.0 and why does it matter?” It seems that’s the type of thing Ph.D. candidates at Cal Berkeley’s School of Information Management and Systems do in their spare time. Web2.0 is about glocalization, it is about making global information available to local social contexts and giving people the flexibility […]

Google Goes Offline

New York Times: Google, which built a lucrative business in online advertising, has found a new medium for its ad sales: print. The company is buying ad space in magazines and filling it with half a dozen ads from clients of its vast online system. The first incarnation of Google’s program resembles an old-fashioned business […]

Katrina And The Waves

OK…I just love how bizarre news coverage of storms can get. Yesterday, someone in the French Quarter dropped the F-bomb on Shepard Smith, live on FOX. See it here. Shep: “Why are you still here?” Man: “None of your f–kin’ business.” Shep: “Well, that was a good answer, wasn’t it?…I’m watching two dogs drink out […]

Not To Be Confused With MSN’s Spaces

New York Times: Created in the fall of 2003 as a looser, music-driven version of www.friendster.com, MySpace quickly caught on with millions of teenagers and young adults as a place to maintain their home pages, which they often decorate with garish artwork, intimate snapshots and blogs filled with frank and often ribald commentary on their […]

Checking A Brand’s Digital Health

Clickz: Marsteller has rolled out a “Digital Check-up” service for clients, providing a snapshot of their efforts and positioning in the consumer-generated media space. The service starts with Marsteller’s own Digital Check-up, which provides a report card detailing what kind of a presence the client has in various online efforts and consumer-generated media. Assessment areas […]

Media Planners Elbow In On Creative

John January at American Copywriter points to Business Week writer, David Kiley’s latest blog entry on Brand New Day. The piece suggests TV spots ought not run more than two to three weeks, based on MediaCheck research. Given the average 30-second spot costs $400,000 to produce, this new piece of data will be a hard […]