Are You Down With This Concept Yet? Media Is A Marketing Service.


Every company is a media company. No, that meme is incomplete and out of date. This is longer but more accurate: Every company needs media, a.k.a. brand storytelling to create and sustain long-term interest among key constituents. Whichever angle you prefer, the need for media, a.k.a. content marketing, is a given. The question is “How […]

Twitter’s Real-Time Data Is Money


Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty much cancels my evening plans […]

Boston Suspects Caught, Media Still Searching For Clues


Last week’s events in Boston were horrific, and while the criminals are now dead and caught, our nerves are frayed. People are upset and frightened. People want answers and justice. Naturally, the media — traditional and social — is at the center of this storm. When I did watch CNN last week, it was a […]

Marketers Are Brand Architects And Building Brands Takes More Than Math


Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Jake Sorofman, an analyst with Gartner, supplied the cold hard fact above in a Harvard Business Review article. It’s the kind of fact that my friend Bob Hoffman likes, and likes to use to convince CMOs and […]

Like A Zen Master, Tom Asacker Explains The Business of Belief

The Business of Belief Confidential.pdf

When we change our actions, we also change our beliefs. And what we believe compels further action. It is a virtuous cycle, and understanding its elemental framework can help you to connect with and motivate people. “People are drawn across the bridge of belief by their anticipation of a better experience and a better life. […]

Content Overload Warning: Don’t Make Me Read This


Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There’s enough content. Please stop. — Reeder (@thatreeder) April 9, 2013 […]

Glamour Makes Good Use of Google+ Hangouts

Glamour Magazine - YouTube

I don’t know how they did it, but Glamour magazine has gathered a massive audience on Google+. With 1.5 million readers on this platform, the door is now wide open to sponsored content opportunities. According to Mashable, the fashion title is using the Goggle+ Hangout feature in new ways: Glamour magazine is launching a month-long […]