The Oregonian Is A Valuable Brand Asset, But Its New York Owners Have Other Ideas

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The newspaper business fascinates me. Like advertising, it’s a place for rogues. And like advertising the industry is rapidly morphing into something hardly recognizable to its senior practitioners. Change is natural, of course, but change is not always good. According to Columbia Journalism Review, “The Oregonian is about to get Newhouse’d.” The Times Picayune company […]

Sports Leagues Find Paying Viewers On YouTube

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People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH: Time shifting is about consumer empowerment, so I am all for it. But “the Hoppah”? What are we, a nation of bunnies? […]

Google’s PRISM-Driven Doublespeak Needlessly Misleading

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Some things are still scared, but your privacy on corporate-owned communications networks is not, and never has been. This fact of digital life has been evident for years, but the recent revelation that the National Security Agency is working closely with leading tech companies, makes it crystal clear–anything you write, say, record, transfer etc. is […]

@GaryVee Delegates Amplifies His Social Media Voice Via A “Content Person”

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Gary Vaynerchuk became a video star and disruptive force in the wine industry care of his success with Wine Library TV. But he gave that up and has been busy building his social media marketing agency Vayner Media–taking it from 30 to 250 “young people.” Doing so has meant the continual emptying (and refilling) of […]

Optimize Your Content To Support Marketing and Drive Sales

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Few bloggers keep me, or anyone else, interested for long. When one does it is worth noting. Geoff Livingston writes beautifully about marketing, and content marketing in particular, which is not easy to do. Given the level of noise in the sector at the moment, I appreciate his insights and skilled delivery all the more. […]

Geri Hirsch’s Fashion Blog A Gateway To Bigger Things

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People become bloggers on a whim. Yet, sometimes one’s whim is more like a bolt of inspiration. Such is the case for fashion blogger turned media entrepreneur, Geri Hirsch. Hirsch created a fashion blog, because i’m addicted, and ran it as a side-project. But she also used the blog’s popularity to propel herself forward. According […]

Using Interactive Technology To Forward The Brand Story

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Media companies certainly have a ton to gain by solving the online advertising riddle that continues to plague Adland, for they will be the direct beneficiary of client dollars invested. According to Adweek, The New York Times’ 10-person Idea Lab is helping to reshape what it means to be a display ad. Just as technology […]

Site AI Aims To Bring Big Interpretation To Big Data

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I’ve written before about a company called Automated Insights and their “written” fantasy football recaps and other content. Now, they’re broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our […]

No Need To Hide, Just Make Advertising And/Or Content Worth Showcasing

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On this week’s edition of The BeanCast — the best podcast about Marketing on the air — I claim that “Native Advertising” is the dumbest term that I’ve ever heard. And it is, but even worse than the term itself is the fuzzy thinking behind it. It’s no wonder that no one even knows what […]

Micro Spots Are Growing On Vine

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What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe’s, BBDO New York and director/photgrapher Meagan Cignoli. Here’s another tutorial from Lowe’s, also in six second frames meant to be digested on Twitter. And here’s a non-branded Vine from Ms. Cignoli, an artist […]