Music moves people. Live music moves people deeply. The experience lingers for days, weeks, sometimes for years. Naturally, brand marketers would love to gain some of this attention for their own purposes, and increasingly they’re turning to experiential marketing to deliver. Which is why it is not surprising to learn that WPP has ponied up [...]
“Be Indispensable,” Make Money — Simple As That Says The Oracle of Omaha
March 6, 2013 By Leave a Comment
Paid content is one of my favorite topics, as our regular reader know. It’s a favorite topic because it’s my life. I get paid to create content (by brands, not newspapers), and I want to help my friends and colleagues get paid for their work too. That’s one reason I like media companies entering in [...]
Clean Is The New Black
March 2, 2013 By Leave a Comment
Here is some exceptionally good news. According to Digiday, The Banner Industrial Complex Under Threat. “From a publisher’s standpoint, there really is no choice but to go this way,” said David Payne, Gannett’s chief digital officer, of the move away from the banner. “I think we’ve all proven over the last 12 years that the [...]
Eyeballs Yes, But Publishers Need The Rest of You Too
March 1, 2013 By Leave a Comment
In the old days, editors assigned stories to reporters, then made suggestions for improvement as the copy came in. Today, it’s a bit more complicated. Today, an editor needs to have the capacity to run the presses. Paul Smalera, tech editor at Reuters, warns on Medium that editors need to know some code and possess [...]
Can Journalism As A Civic Good And Native Advertising Live Side-by-Side?
February 23, 2013 By 2 Comments
Do you recognize a so-called native ad when you see one? It’s not as easy it sounds. Back in the day we used to plaster an ADVERTORIAL sign on top of any editorial that was supplied by a marketer. But marketers today want their ads, excuse me, their content, to blend in and fit seamlessly [...]
You Are Not The Price People Will Pay For You
February 22, 2013 By Leave a Comment
We work in advertising, but are we able to fully realize the seismic shifts taking place in media? I don’t think so. It’s too hard to measure the rate of change, or keep up with how far the mighty have fallen. Thankfully, we can turn to media critic Ken Doctor. He reports that The New [...]
We’re Taking The Concept of “Brand Impressions” Much Too Lightly
February 10, 2013 By Leave a Comment
My friend Tom Asacker perked up when I wrote this the other day: “As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much bigger [...]
Look Who’s Drinking The Super Bowl Cool Aid
February 6, 2013 By Leave a Comment
According to the deluge of positive, if not effervescent ink, about Sunday’s Super Bowl TV commercials we are back in the good old days of TV advertising and the highly profitable broadcast advertising agency. It’s a nice vision and one that the advertising industry gets to revisit and bask in once a year. So, bask on. I [...]
Spotlight on Northwest Creative: Seattle’s POP Pops Some Corks
January 17, 2013 By 1 Comment
Inide agencies, especially indie agencies with a strong digital practice, are hot properties. Holding company execs circle, but the news here is that increasingly these holding companies are media companies. For instance, Hearst bought the digital marketing firm iCrossing for $325 million in 2010, while Meredith has acquired a series of agencies including O’Grady Meyers [...]
Should You Advertise In Unfriendly Territory? The Mormons Do.
January 16, 2013 By Leave a Comment
Last night I went to see the touring production of “The Book of Mormon,” a musical from the creators of South Park. It’s quite funny, but it takes some serious jabs at the LDS Church and the origins of its beliefs. Flipping through the Playbill I got when I entered, I noticed several ads like [...]
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