For Modern Brands, Social Media Marketing Is A Shared Responsibility

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Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there’s no need for social media managers. I wouldn’t go that far, but statistics do point to a downward trend. According to newly released stats from career site […]

Search Advertising Is Digital’s Big Dog

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I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]

Mediacaddy Puts A Third Screen Right At The Bar

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I spent the past weekend visiting friends in Atlanta, and revisiting familiar haunts. So while taking in a little college football at a sports bar on Saturday, I saw a new (to me, at least) form of distraction: A rotating slide show screen housed in a napkin/straw dispenser, courtesy of a company called Mediacaddy. I’m […]

Ad Blogs Are Anachronisms. Long Live Ad Blogs.

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It was nearly nine years ago that Shawn and I said what the hell, let’s give this ad blog thing a run for the money. We’ve learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing […]

Digital Disruption Adds Complexity To The Job of Keeping Things Simple

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Are you a change agent? If you work in advertising today, there is no doubt. According to The Wall Street Journal, a recent Adobe survey found that 76% of marketers think marketing has changed more in the past two years than in the past 50. Needless to say, digital is the great disruptor. Clearly, there […]

How To Become A Social Media Automaton In Three Simple Steps

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How much good advice is simply too much good advice? 9 great ways to use images to increase #Facebook engagement! http://t.co/wLnKRGAwvA — Louise Myers (@Louise_Myers) September 11, 2013 On its own, one post is benign. Taken as a stack though, Tweets dipped in advice begin to degrade the experience of Twitter. Here, allow me to […]

BuzzFeed Is Making A Nourishing Meal From Its Giant Menu of Info Snacks

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Jonah Peretti, Founder and CEO of BuzzFeed, kindly outlined his media company’s plan for the coming year. He also opted to share the memo on LinkedIn, “so future BuzzFeed employees could read it too.” His seventh main point in the plan concerns Advertising on BuzzFeed. Part of being a great business, is being a ‘must […]

Make A Mag: Content’s Role In Driving Luxury Vacation Bookings

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Which audiences respond best to content marketing? It’s a large question with different answers for each industry. Recently, I had the opportunity to explore the topic by looking closely at how luxury resort destinations use content to create interest and drive four- and five-digit bookings. It’s summertime and the living is easy. Time to load […]

The Oregonian Is A Valuable Brand Asset, But Its New York Owners Have Other Ideas

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The newspaper business fascinates me. Like advertising, it’s a place for rogues. And like advertising the industry is rapidly morphing into something hardly recognizable to its senior practitioners. Change is natural, of course, but change is not always good. According to Columbia Journalism Review, “The Oregonian is about to get Newhouse’d.” The Times Picayune company […]

Sports Leagues Find Paying Viewers On YouTube

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People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH: Time shifting is about consumer empowerment, so I am all for it. But “the Hoppah”? What are we, a nation of bunnies? […]