Ad Agency Process Is Slower Than Molasses — Clients Are Not Impressed

room at shutters

Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of […]

Television Advertising Continues To Reign Supreme

ad-spending_2016 projection

We are now 20 years deep in to the commercial aspects of the digital media revolution. Interestingly, one of the salient features of this time of great change is how enduring television remains. Richard Huntington, the Director of Strategy at Saatchi & Saatchi in London, believes TV advertising continues to be much more powerful and […]

Clear A Digital Pathway To Engagement, Brand Preference and Customer Loyalty

Not-digital-planning-director-200x300

Scott Lindenbaum is VP, Director of Digital Planning for Deutsch NY. No doubt, Lindenbaum has a sweet position at the agency, but the title fails to suit him. He wants to be called Engagement Strategy Director. Given the planner’s understanding of Marshall McLuhan’s thinking on hot and cool media, Lindenbaum likely deserves said title change. […]

Daily Candy No Longer Sweet

dailycandy_textiles

You can’t read a media brand by its cover. For instance, Daily Candy looks like an incredibly healthy site. But its owner, NBC Universal, is not pleased with the numbers. So displeased are the suits that they decided to pull the plug on Daily Candy and Television Without Pity. According to Variety, Comcast bought DailyCandy […]

Seven Steps To A More Agile Agency

Parkour

Editor’s note: Please welcome Nathan Archambault of AKQA in NYC to AdPulp. An earlier version of this article appeared on Maybe I’m Gravy. The old advertising agency model, the one where Madison Avenue agencies took their sweet and expensive time, isn’t working anymore. It’s time for a forced retirement. Sorry, old model. The nature of […]

Find Your Inner Producer — Make Great Things Happen

city_girl_film

Ideas are a dime a dozen. Talented people have great ideas all the time. It’s the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros. This is one reason the meme “Every company is a media company” makes sense. Media […]

For Modern Brands, Social Media Marketing Is A Shared Responsibility

social-media-manager2

Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there’s no need for social media managers. I wouldn’t go that far, but statistics do point to a downward trend. According to newly released stats from career site […]

Search Advertising Is Digital’s Big Dog

THE DOGS

I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]

Mediacaddy Puts A Third Screen Right At The Bar

IMG_1413

I spent the past weekend visiting friends in Atlanta, and revisiting familiar haunts. So while taking in a little college football at a sports bar on Saturday, I saw a new (to me, at least) form of distraction: A rotating slide show screen housed in a napkin/straw dispenser, courtesy of a company called Mediacaddy. I’m […]

Ad Blogs Are Anachronisms. Long Live Ad Blogs.

Geekation_godaddySuperbowlAd

It was nearly nine years ago that Shawn and I said what the hell, let’s give this ad blog thing a run for the money. We’ve learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing […]