Measurement Means Money

Microsoft will test a new way to measure the effectiveness of Internet advertising. The move follows its purchase of online marketing company aQuantive for $6 billion last year in an effort to capitalize on the fast-growing online ad market and better compete against Google. Microsoft’s “Engagement Mapping” is due to begin in beta form on […]

You Can’t Size Up The Web With A Tape Measure

According to The New York Times, the growth of online advertising is being stunted because nobody can get the basic visitor counts straight. There’s also no one source for credible stats. Bloggers often turn to Technorati, but their data appears to be suspect, just like their competitors’ data. There’s Quantcast, but one needs to embed […]