What A Waste

According to World Advertising Research Center, marketers worldwide believe that 65% of their marketing spend had no discernible effect on consumers in 2007. Asi Sharabi of No Man’s Blog believes “marketers are trapped in a vicious negative feedback of ineffective campaigns and ineffective measurements.” What’s your read? Would improved measurement allow you to get more […]

Measurement Means Money

Microsoft will test a new way to measure the effectiveness of Internet advertising. The move follows its purchase of online marketing company aQuantive for $6 billion last year in an effort to capitalize on the fast-growing online ad market and better compete against Google. Microsoft’s “Engagement Mapping” is due to begin in beta form on […]

You Can’t Size Up The Web With A Tape Measure

According to The New York Times, the growth of online advertising is being stunted because nobody can get the basic visitor counts straight. There’s also no one source for credible stats. Bloggers often turn to Technorati, but their data appears to be suspect, just like their competitors’ data. There’s Quantcast, but one needs to embed […]