Eyetracking Study Says Text Is Best

Many of us are busy trying to find that digital piece of gold known as a better display or banner ad. Leading this pursuit at the moment, are ads that are looking more and more like magazine ads, and in some cases TV ads. Yet, some might say that’s exactly the wrong direction. According to […]

Funneling Towards A Sale

Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore discuss branding’s importance in the marketing mix and how search alone won’t close the sale. [via iMediaConnection] Share

Are You Ready To Get Digital Right?

Jon Gibs, Vice President, Media Analytics at Nielsen is offering up a 16-page report on “Integrated Measurement in a Multi-Screen World.” Gibs asks: If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow? He then follows the question with this sage piece of […]

Down With The Spreadsheet

Shelby Bonnie, the CEO of Whiskey Media wants to kill the tradition of buying online ads on a cost per thousand (CPM) basis. In a guest post on TechCrunch, Bonnie argues: OK, Advertising Week just ended… does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking? […]

Tell Us Our Money Is Well Spent, Or We’ll Find Someone Who Will

Numbers count. That’s the message a consortium of media companies and marketers are sending to their old buddy, Nielsen Media Research. Phil Rosenthal of the Chicago Tribune says: …the attempt to establish a new measurement of video audiences as they splinter off TV to the Internet and mobile devices could be announced as soon as […]

A Pean To Incremental Profit

Adliterate’s Richard Huntington sees a difference between accountability and effectiveness. I’m not sure I do, but let’s go with his vision for a moment: …the standard measure for return on investment would appear to be the difference between the cost of the campaign and the cost of reaching the same number of people in more […]

Investment Requires Measurement, Regardless of the Field of Play

The quest for measurable data that confirms or denies the success of a campaign, particularly in the eyes of a cost sensitive client, is now coming to social media. Adweek is reporting that a new industry group, the Social Media Ad Council, is forming to establish guidelines for engagement-oriented advertising, including a common way of […]

Where To Advertise Online? Google Knows.

The Wall Street Journal spoke to some spooked ad execs about Google’s new metrics offering. “For an advertiser, the last thing you want to do is to have your adviser be the same person you are spending your money with,” says Sarah Fay, chief executive of Aegis North America, the media-buying giant owned by Aegis […]

While HIPPOs Wallow

I loathe acronyms. Except this one: HIPPO. According to Ad Age, Avinash Kaushik, Google’s Analytics Evangelist deploys the acronym in in front of hundreds of HIPPOs gathered to hear him speak. A HIPPO, or Highest Paid Person’s Opinion, can be an obstacle to success on the web, argues Kaushik. Despite mounds of data, Mr. Kaushik […]

What A Waste

According to World Advertising Research Center, marketers worldwide believe that 65% of their marketing spend had no discernible effect on consumers in 2007. Asi Sharabi of No Man’s Blog believes “marketers are trapped in a vicious negative feedback of ineffective campaigns and ineffective measurements.” What’s your read? Would improved measurement allow you to get more […]