Harvard Business Review Analytics Services on behalf of SAS surveyed 2100 companies and found that just 12% of the companies surveyed believed they were currently effective users of social media, according to Media Post’s Social Graf blog. …almost nine out of ten respondents relegated themselves to the “ineffective” pile. But this is hardly surprising in [...]
Wicked Party, But How Do We Measure It?
June 24, 2010 By 1 Comment
Metrics is the word of the day in client conference rooms and digital agencies throughout the land. But digital isn’t the only communications channel that’s being measured, or not measured, as the case may be. While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing [...]
What’s The Big Deal?
May 1, 2010 By Leave a Comment
The following ad is too overtly sexual to appear on network television. Which, of course, is exactly what helps lead to a viral hit online. At this time, the commercial has been viewed 2,577,747 times on YouTube. According to Palm Beach Post, ABC deemed the ad too racy for viewers of Dancing with the Stars, [...]
Go Ahead, Measure This
February 24, 2010 By 5 Comments
Al DiGuido, CEO of Zeta Interactive, writing in Ad Age about what agencies might look like in five years, predicts: Data will dominate all agency activity — real-time messaging, real-time results and analysis. The day will come in which planners won’t plan without understanding the metrics of success. Creative teams won’t create without understanding the [...]
Fuel Industries Proactively Organizes CES Data
January 7, 2010 By Leave a Comment
The Consumer Electronics Show in Las Vegas is a big time trade show with thousands of attendees from all over the world. Which makes it tricky to keep up with. That’s why Fuel Industries in Ottawa, Ontario invented TweetYouThere. Nick Iannitti of Fuel describes it as a simple social media tool to measure which brands, [...]
Nielsen Sheds Some More
December 16, 2009 By Leave a Comment
Nielsen isn’t done offloading its operating units. On top of the company’s recent sale of several prominent trade titles, Nielsen is now letting go of its box office reporting business. Portland-based Rentrak Corp. has agreed to acquire The Nielsen Company’s EDI division for $15 million in cash. According to LA Times: The deal will expand [...]
Eyetracking Study Says Text Is Best
November 10, 2009 By Leave a Comment
Many of us are busy trying to find that digital piece of gold known as a better display or banner ad. Leading this pursuit at the moment, are ads that are looking more and more like magazine ads, and in some cases TV ads. Yet, some might say that’s exactly the wrong direction. According to [...]
Funneling Towards A Sale
November 6, 2009 By Leave a Comment
Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore discuss branding’s importance in the marketing mix and how search alone won’t close the sale. [via iMediaConnection]
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