Blue Grassers Say, “Hold The Cheese”

BBC: The state of Kentucky is set to withdraw the design of the state’s smiling sunshine face from its licence plates because it is so unpopular. Perched beneath the line “It’s that friendly” on the plates, the smiling sun has met ridicule and scorn. Drivers have been drawing moustaches on the face, or transforming the […]

Ronald McDonald Will Race You

A dressed up press release from Lewis Lazare: Are you ready for Ronald McDonald super athlete? You’d better be, because McDonald’s chief happiness officer is about to take on a new look in a bright red-and-yellow active outfit. And why not? As the iconic symbol of the global fast food giant, who better than Ronald […]

How To Measure A Promotion’s Effectiveness In The Marketplace

According to Promo Magazine, SpongeBob SquarePants figures have been swiped from Burger King roofs in New York, Minnesota, Wisconsin, Maine, Tennessee and Utah over the past two weeks. The giant inflatables are on select BK locations to promote The SpongeBob Squarepants Movie and the QSR’s Kids Meals and promotional watches. At one BK in Utah, […]

Japan Toys With American Advertising Icon

Steve Hall reports that McDonald’s Japan has ditched the iconic Ronald McDonald in favor of a couple of “McHotties,” one male and one female. Maybe an outing to McD’s is something special in Japan. Never been there. I have been to a McD’s in Berlin, however and I was shocked to learn they sold beer […]

Look No Further For A Man Of Emotion

A close reader questions whether advertising icons are as GRRR-E-A-T as they once were. I say, how can you argue with this dear reader. This man cried a tear for America. Share

Mascot Repository Unearthed

For more iconic brand mascots see TV Acres. Share