Do you love insurance? However you answered that, you can still Dress Like Flo for Halloween. You can also learn to Talk Like Flo, by downloading an app for your phone.
Xerox is helping Virgin America deliver premier guest service and Michelin manage its finance and accounting processes. “Far from the traditional customer case study, we’ve invited our clients – and the iconic representatives from their companies – to showcase how Xerox helps them get back to real business,” says Christa Carone, chief marketing officer, Xerox. [...]
Speaking of iconic, KFC is memorializing Harland Sanders in what Adfreak calls, “a sprawling multimedia extravaganza” on ColonelSanders.com. The site features several quotes from The Colonel. Here’s one: “When I work, I forget my little aches and pains. When I’m really busy, I forget I ever had an ache.” The site is also soliciting stories [...]
As construction of the Advertising Icon Museum — part of Kansas City’s $100 million West Edge development — moves ahead, the museum has hired Leslie Strube as its first development director. The museum, originally slated to open in late 2007, is now expected to open in spring 2009. The Advertising Icon Museum will showcase a [...]
The New York Times examines the revival of “a racially charged advertising character.” The character is Uncle Ben, the symbol for more than 60 years of the Uncle Ben’s line of rices and side dishes now sold by the food giant Mars. Uncle Ben, who first appeared in ads in 1946, is being reborn as [...]
Random Culture points to an article in Adweek today about brand icons on MySpace. Travelocity is the latest advertiser to seek out friends on MySpace through an ad icon. The company’s Roaming Gnome mascot, introduced in 2004, has established a profile on MySpace (www.myspace.com/roaminggnome) that offers users special perks and deals when they add him [...]
According to USA Today, Whirlpool is launching a nationwide search for a next generation Maytag repairman. It could be a professional actor, an ordinary guy next door or even a real-life appliance repairman, the company says. The search will include casting calls for union actors and calls open to the public in Los Angeles, Chicago [...]
The New York Times is reporting on the prepoderance of beautiful people in pharmy sales. Even if it’s all true, it seems like a strange, but revealing, topic. Anyone who has seen the parade of sales representatives through a doctor’s waiting room has probably noticed that they are frequently female and invariably good looking. Less [...]