All Marketing Is Shopper Marketing, But I Digress

Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell “shopper marketing” is? It’s two words for retail, instead of one. Stuart Elliott calls shopper marketing “one of the hottest fields in advertising” in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is […]

What Do You Do For A Living? I Elevate Granular Brand Moments

Jeff Rosenblum, founding partner of Questus, believes we need to shift our focus from an advertising mindset to a marketing mindset in order to drive the industry forward. Writing on AdAge’s Small Agency Diary, he outlines some actionable recommendations. I like this one: To counteract the diminishing role of advertising, we should think more like […]

P&G Looks Beyond The Package, Finds Services

According to Ad Age, Procter & Gamble Co. is increasingly looking to services to fuel its thirst for growth. “I think service is yet an untapped area for us,” Chairman-CEO Bob McDonald said. “We’re active in franchising now with Mr. Clean car washes and Tide Dry Cleaners. MDVIP [concierge physician service] is a service operation. […]

Silos Suck

Overall investment in shopper marketing — defined by the Marketing Leadership Council as in-store advertising, promotion and design initiatives intended to extend brand equity and provide the retailer with differentiation — is estimated to be growing at 21% annually. In other words, it’s a rising force. Here’s why: Shoppers choose 59% of the brands they […]