There weren’t any Grumpy Cats like at SxSW or half-naked Argentine Creative Directors like at Cannes, but the MarketMix 2013 Conference sponsored by the Puget Sound American Marketing Association did prove worthwhile, at least from this copywriter’s perspective. The key to these types of conferences is to pick some sessions on topics you don’t know [...]
MarketMixNW 2013 Offers Up A Valuable Mix Of Marketing Information
March 21, 2013 By Leave a Comment
To Cook A Pizza, You Need An Oven
October 17, 2012 By Leave a Comment
Deutsch LA is “conceiving and developing digital products at an affordable cost” under its newly hatched Invenionist label. According to Adweek, Winston Binch, the agency’s chief digital officer, says, “We think great advertising can do a whole lot for a brand, but remarkable products are the best ads.” “Sometimes we feel like the best way [...]
All Marketing Is Shopper Marketing, But I Digress
February 23, 2012 By Leave a Comment
Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell “shopper marketing” is? It’s two words for retail, instead of one. Stuart Elliott calls shopper marketing “one of the hottest fields in advertising” in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is [...]
P&G Looks Beyond The Package, Finds Services
March 23, 2010 By Leave a Comment
According to Ad Age, Procter & Gamble Co. is increasingly looking to services to fuel its thirst for growth. “I think service is yet an untapped area for us,” Chairman-CEO Bob McDonald said. “We’re active in franchising now with Mr. Clean car washes and Tide Dry Cleaners. MDVIP [concierge physician service] is a service operation. [...]
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