The Definery

Diego Rodriguez, a partner at IDEO, endeavored to define marketing recently. He came up with a short version: Identifying desirable experiences, then delivering them. And a longer one from Harvard Business School: Marketers concern themselves with acquiring and retaining customers, who are the lifeblood of an organization. They attract customers by learning about potential needs, […]

Less Ambition, More Humbition

Mavericks at Work explores a new addition to the workplace lexicon—humbition. What’s humbition? It’s a term Polly and I first heard from Jane Harper, a nearly 30-year veteran of IBM. It is, she explains, the subtle blend of humility and ambition that drives the most successful leaders—an antidote to the know-it-all hubris that affects so […]

Marketing Dollars Migrate To Strange New Places

I like Tom Asacker’s writing so much I asked him to be part of the team here. But even that’s not enough Tom Asacker. For more we turn to a comment string on Brand Autopsy. …there are many companies in the CPG industry who are indeed dabbling in the social media space, as well as […]

Suttonistic Thinking

Cherryflava points to a story in Architectural Record about design firms working to foster a culture of innovation. Hire naive misfits who argue with you; encourage failure; avoid letting client input limit your vision; and fully commit to risky ventures. This is an extreme approach to fostering innovation in an otherwise relatively static office environment […]

Dream of Californication

Hugh MacLeod, who occasionally consults for Microsoft, has some interesting thoughts on their pursuit of Yahoo. The thing that might save MSFT long-term is a massive infusion of Silicon Valley DNA. That’s why I think they’re offering Yahoo the $40billion. All companies, no matter what the size, have a their own, unique cocktail of four […]

A Call for Curators

Steve Rubel calls content a commodity and says the “Attention Crash” is real and that it’s only going to get worse. Of course, he wouldn’t say those things without offering a remedy. Enter the Digital Curator. Information overload makes it difficult to separate junk from art. It requires a certain finesse and expertise – a […]

Be The Network

I’ve mentioned before how well Scott Karp wraps his mind around the big media topics of our day. He does it again as he considers the MicroHoo! marriage. The main problem with Microsoft and Yahoo, looking forward, is that they are not web-native companies — they rely on centralized control models, rather than distributed network […]

Google’s Stock Slides. Executive Team Says, No Worries.

In this day of quarterly numbers and short-term decisions, it’s refreshing to see a company move counter to this trend. According to The Wall Street Journal, Google is such a company. Messrs. Brin, Page and Schmidt made it starkly clear in Google’s so-called “Owner’s Manual,” filed as part of the company’s IPO prospectus in April […]

Digital Haves Have It Goin’ On

The fine folks at Zeus Jones in Minneapolis have put a nice slide together that reframes the debate around digital divides. Share

Marketing That Matters–Advertising 101 For The Green Crowd

I’ve never worked on the client side, nor have I ever started a business, so I don’t quite fit into the intended audience of Marketing That Matters: 10 Practices to Profit Your Business And Change The World by Chip Conley and Eric Friedenwald-Fishman. Nevertheless, it’s a good primer on marketing for anyone building a brand […]