Darryl Ohrt, writing for Ad Age’s Small Agency Diary, discusses the reasons that led him to sell his agency to Source Marketing (Plaid is now called Humongo). One of his reasons: ownership was no longer important to him. I started my agency because I had always wanted to own my own business, the reason I […]
According to Ad Age, Procter & Gamble Co. is increasingly looking to services to fuel its thirst for growth. “I think service is yet an untapped area for us,” Chairman-CEO Bob McDonald said. “We’re active in franchising now with Mr. Clean car washes and Tide Dry Cleaners. MDVIP [concierge physician service] is a service operation. […]
Matt Mason, is Strategy Director at Syrup and author of The Pirate’s Dilemma. I like how he says business books are big business cards. That’s sort of how I feel about AdPulp.
The graph above from Forrester indicates how much more complex brand building is today, and how deep “the brand” goes in an organization. Well beyond the CMO’s office, that’s for sure. [via What Consumes Me]
Thanks to the donation of The Grateful Dead Archive to University of California at Santa Cruz academics of all stripes, from ethnomusicologists to philosophers, sociologists to historians will begin heading to the hillside campus to pour through decades of arcane documents and other artifacts. According to The Atlantic, the biggest beneficiaries may prove to be […]