Again With The Free Versus Paid Dilemma

Jason Fried of 37signals doesn’t work for free and he sees no reason for me, or you, to do so. Here’s an excerpt from his latest thought piece on Inc. Never be afraid to put a price on something. If you pour your heart into something and make it great, sell it. For real money. […]

Love And Prosperity For All!

Have you been wondering what Alex Bogusky would do with himself after retiring from the advertising juggernaut with his name on it? Well, wonder no more. He’s creating a “new capitalist brand” to help us “transition from competitive advantage to collaborative advantage.” The brand is called Common. Here’s the presentation deck. You can also watch […]

Yet Another Facebook Story: Google’s CEO Disses FB, Says Microsoft Is The Competition

The business press loves to frame things, because frames make a nice presentation, even if they’re not always factual. At the same time, it can be a mistake to take a corporate titan at his word. Let’s have a look at Eric Schmidt’s word, delivered in Davos, Switzerland, home of the World Economic Forum. “We […]

Teach It And They Will Come

The Khan Academy is an online school with the mission of providing a world-class education to anyone, anywhere. Silicon Valley-based entrepreneur, Rajesh Setty, writing on Open Forum about the need to “do everything in your capacity to create something remarkable, not once but over and over again,” says: Salman Khan of Khan Academy is a […]

Innovate Writing On The Platform Of Your Choice

OPEN Forum got my attention this morning thanks to a feature interview with Andy Hunter and Scott Lindenbaum of Electric Literature, a new literary magazine that’s making it big. One of the reasons they’re making it big: they practice media agnosticism. By offering more than the paperback option–in fact, by making their journal available on […]

New Thoughts On How To Deliver Performance-Related Feedback

Working in advertising one is subjected to tons of criticism. In the best cases, it’s criticism about one’s work, not one’s personality or ability to get along with coworkers, but either way, it’s a common occurrence. Yet, how well is this criticism delivered? Bruna Martinuzzi, writing for OPEN Forum, says the time-honored practice of starting […]

The Strong Arm of Chevron Throttles Its Shareholding Critics

The Wall Street Journal is reporting that Chevron is pursuing legal action against one of its small shareholders. Antonia Juhasz, who runs the energy program at San Francisco-based advocacy group Global Exchange, used her 14 shares to attend the Chevron annual shareholders meeting and disrupt it. She was removed from the meeting and arrested outside […]

Run The Numbers

Chris Brogan, blogger, speaker and President of “Boston’s Premier Social Marketing Agency,” lets math help guide his business decisions. Yes, that stuff you endured in high school has real value. I sometimes fall into the trap of thinking something I’m doing is really worthwhile, until I look at the number value of the things I’m […]

Having Trouble Understanding Marketing Today? Study Physics.

Dan Cobley is a marketing director at Google. He’s also a student of physics. Share

Imagine If You Didn’t Need A New Phone, Or Laptop, Or Desktop, Or Router. Ever!

Ed Cotton of Butler, Shine, Stern & Partners is thinking big thoughts again. This time about sustainability and what brands might do to radically embrace it. …although a whole industry exists to refurbish, re-sell and repair old products, it’s not branded and at the forefront of the brand experience. If brands were to get behind […]