Working in advertising one is subjected to tons of criticism. In the best cases, it’s criticism about one’s work, not one’s personality or ability to get along with coworkers, but either way, it’s a common occurrence. Yet, how well is this criticism delivered? Bruna Martinuzzi, writing for OPEN Forum, says the time-honored practice of starting [...]
The Strong Arm of Chevron Throttles Its Shareholding Critics
September 29, 2010 By Leave a Comment
The Wall Street Journal is reporting that Chevron is pursuing legal action against one of its small shareholders. Antonia Juhasz, who runs the energy program at San Francisco-based advocacy group Global Exchange, used her 14 shares to attend the Chevron annual shareholders meeting and disrupt it. She was removed from the meeting and arrested outside [...]
Run The Numbers
September 21, 2010 By Leave a Comment
Chris Brogan, blogger, speaker and President of “Boston’s Premier Social Marketing Agency,” lets math help guide his business decisions. Yes, that stuff you endured in high school has real value. I sometimes fall into the trap of thinking something I’m doing is really worthwhile, until I look at the number value of the things I’m [...]
Imagine If You Didn’t Need A New Phone, Or Laptop, Or Desktop, Or Router. Ever!
July 28, 2010 By Leave a Comment
Ed Cotton of Butler, Shine, Stern & Partners is thinking big thoughts again. This time about sustainability and what brands might do to radically embrace it. …although a whole industry exists to refurbish, re-sell and repair old products, it’s not branded and at the forefront of the brand experience. If brands were to get behind [...]
Agency Types Turn To The Academy For Answers
June 30, 2010 By 1 Comment
George Parker is not going to like this. Draftfcb is opening the Institute of Decision Making, devoted to finding out more about the instinctual ways that consumers behave along with the rational and emotional ones. The unit will concentrate on emerging fields like behavioral economics and neuroscience. The institute has formed ties with assistant professors [...]
Do You Want To Rock? Great. Create More Value For Others Than You Capture For Yourself.
June 21, 2010 By Leave a Comment
Chris Dixon, co-founder of Hunch, and investor in several tech companies, neatly summarizes what business is all about. Tim O’Reilly poses a question every entrepreneur and investor should consider: are you creating more value for others than you capture for yourself? Google makes billions of dollars in annual profits, but generates many times that in [...]
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