Leadership Conversations Challenges Us To Move Up If We’re Ready

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What does it take to be a leader in an advertising industry or marketing firm? As I’ve noted before, many great copywriters and art directors don’t make great creative directors. It’s a different set of skills. And sometimes, for the agency or the person, this discovery is made too late — either after a promotion […]

Kansas City Shifts To The Tech Fast Lane, VCs and Ad Creatures Put Gas In The Vehicles

If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. […]

Cozy Up To The Consumer

Matthew Creamer of Ad Age has thoughtfully laid out a five-year plan for agency growth. One of the things I find interesting in his assessment is the emphasis on User-Experience Design, a.k.a. UX. User-experience design is too often thought of as a digital-marketing task, ensuring that website and app development meet and ideally exceed usability […]

Is Your Agency Model “Perfect” For A Complex Age?

I had the good fortune to meet Faris Yakob at MIT in 2007. We were there to hear from Henry Jenkins and company on transmedia storytelling, and other developments at the edge. Today, Yakob works as Chief Innovation Officer for MDC Partners and New York agency KBS+. Here he is sharing some cogent thoughts on […]

Visionary Leaders Create Great Companies, Relentless Founders Keep The Greatness Going

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Last week, Rob Campbell, head of planning at Weiden + Kennedy/Shanghai, wrote a piece about how W+K and Bartle Bogle Hegarty are what they are–firms at the forefront of commercial creativity–thanks to the hands-on, day-to-day concern shown by the now very rich founders. One thing I really like about W+K is that while the senior […]

Sustainable To The Core

Patagonia_s Common Threads Initative to Reduce Our Environmental Footprint

Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it’s not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle […]

Get To Know Your Customers Better, So You Can Better Address Their Needs

Liz Strauss, a social web strategist and community builder at Inside-Out Thinking wants to know if your marketing is in an unaware, self-centered place? If it’s all about your product or service, then it probably is. If your purpose is to get to know your customers, ask questions about customers, not what they think of […]

Wanting To Be Like Apple Is Wishful Thinking, Unless You Have A Workable Strategy In Place

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Virginia Postrel recently talked to Richard P. Rumelt, author of Good Strategy/Bad Strategy and a professor at UCLA’s Anderson School of Management, about GM’s desire to be more like Apple, a sentiment that’s hardly unique among managers of the world’s big consumer brands. According to the good professor, Apple’s magic isn’t magic at all, rather […]

Roger McNamee On HTML5 And The Future of The Web

Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven’t had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft’s share of internet-connected devices has gone from 95% to under 50% in 3 […]

Red Bull Founder Sees His Content Strategy As “A Line Extension”

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Bloomberg BusinessWeek is running a detailed profile on Dietrich Mateschitz, the 67 year-old Austrian marketing titan behind Red Bull. Concerning the recent U.S. launch Red Bull’s international lifestyle magazine, The Red Bulletin, the real journalists in the room want to know, “what’s the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? […]