Persuading Marketers To Tell The Truth

from Forward Markets: I have been following various ongoing blogosphere conversations (mainly at gapingvoid, adpulp, johnnie moore and random others) about how markets, marketing and advertising are changing with the times. Share

What It Takes To Reach Guru Status

According to Accenture, a leading business guru must be highly visible on the internet (as measured by hits on the Google search engine), publish work that is widely known in the academic world (citations in the ISI Social Sciences Citations Index), and be frequently mentioned in the media (mentions in LexisNexis). Of the top 50 […]

Suspicions Confirmed: We’re A Bunch Of Stiffs

from The Independent: Viewed from commercial America, British advertising looks like something bent out of shape by a culture so consumed with embarrassment it can’t look a salesman in the eye when he’s making a pitch, particularly if that pitch is laden shoulder high with emotion – love of country, family or God. From a […]

Ability To Remain Sober At Annual Holiday Party Highly Desired

from USA TODAY: “Shots foster a fraternity atmosphere. Wall Street loves them because they spice up the party, but it makes it seem like the company is encouraging people to get trashed,” said Howard Givner, president of Manhattan event planner Paint the Town Red. A survey done in 2003 of 1,500 employees by U.K. recruiter […]

“Spec Is So Not Special” Follow Up

I mentioned before that my friend Drew Davies, owner of Oxide Design in Omaha was a judge for CA’s Design Annual this year and what a major distinction that is, especially for an Omahan. I then drew attention to a remark from Davies concerning spec work. Below please find his commentary on the issue, further […]

Managers Show Workers Some Love

According to this South African news service, an expensive team-building trip for employees of the Coega development corporation to the Fish River Sun hotel allegedly turned into an orgy of sex and booze. More than one reliable source confirmed that at least six married managers were involved in steaming sex scenes with colleagues next to […]

Edward Lampert Is A Value Shopper

I first came across Edward Lampert’s name earlier this week, while preparing for a phone interview with Kmart (yes, I’m open to a client-side move). I was surprised to discover that this old-school discount retailer was run by such a young man. Lampert, a Yale grad, is 42. Today, Lampert is all over the news, […]

Inverting The Pyramid

An empowered organization is one where the CEO enables her managers and staff. An empowered communications strategy is one where the marketer enables the customer. This is good enabling, not the A.A. kind. …for the chart lover within. Share