‘Gonia Gets It

Butler Shine shows its respect for Patagonia’s “Let My People Go Surfing” management style. Patagonia needs to be a case study for all future business leaders, because not only does it make environmental responsibility front and center, it has also built a culture that empowers the individual. It motivates them through the passion of the […]

Real Leaders Listen

Management Issues: The battle to break through the glass ceiling into the boardroom leaves many women negative, worn down and disillusioned that they are not being used to their full potential. The study of 6,000 managers by consultancy ISR found a quarter of women in senior jobs did not feel adequately involved in decision making. […]

Luxury Brands Rub Indian Ruler Wrong Way

Web India 123: Irked by Cartier watches and Gucci glasses, Congress president Sonia Gandhi has asked party colleagues not to flash their wealth and not to waste tax payers’ money. The stern warning went out from her office recently after she noticed that some party leaders who called on her were sporting expensive luxurious items […]

Smart Guy Speak

Brand strategist, Marc Babej, speaking with Tom Asacker last week: Conventional branding wisdom assumes that “emotional” and “rational” are somehow mutually exclusive, or opposed. That’s a false dichotomy. In reality, the two are very much intertwined. Save for a few image-driven categories, an emotional connection is the result of delivering against a tangible – call […]

“Chief Marketing Officer” Hot Potato Of A Job

The New York Times: According to a study released this week by the executive search firm Spencer Stuart, which surveyed 100 companies, marketing chiefs had an average tenure of 22.9 months – compared with chief executives with an average stay of 53.8 months. Nearly half of the chief marketers surveyed had been on the job […]

Enough With The Branding Already

Fast Company: Branding is the self-help industry of corporate America. Sure, it may be difficult to admit–perhaps even a bit embarrassing–but let’s face it: Both branding and self-help have experienced booming growth over the past decade, seemingly in reaction to rising levels of personal and professional insecurity. Both fields are populated with self-anointed experts. And […]

Run Your Best Elevator Version Up The Flagpole

For years, big brands have shunned unsolicited ideas due to the legal issues associated with their implementation. It seems the times they are a changin’. Two Fortune 100 companies (in beverages and health & beauty respectively) want to meet people with superb ideas in early October to help bring your ideas to life. PSFK has […]

Managing Your Way Out Of The Wet Paper Bag

Dave Gray of Communication Nation has some excellent advise for transitioning from a worker who does to a worker who directs. In advertising, going from senior art director or senior copywriter to creative director is one such switch. Do any of these things sound familiar? 1) You do work that your employees should be doing […]

On Purple Cows

Andreas Duess, a Toronto-based creative director knocks Seth Godin’s Purple Cow thesis. In a nutshell, Godin says stop worrying about how to market inferior products and services and put everything into making remarkable products or services, or Purple Cows, to use the author’s vernacular. Does being remarkable guarantee success? We all know that it doesn’t. […]

Customer Evangelists Cover Your Eyes

David Wolfe says enough with all this customer centric rhetoric already. It has become fashionable to single out customers as the most important stakeholder. Customer centricity is a flawed concept. It pays patronizing homage to one category of stakeholders at the potential expense of other stakeholders. There is nothing neither noble nor pragmatic about being […]