Evhead Revisited

Odeo CEO (and Nebraska native), Evan Williams has some great advice for web-based startups. And he ought to know, having co-founded Blogger, which is now part of Google. #1: Be Narrow #2: Be Different #3: Be Casual #4: Be Picky #5: Be User-Centric #6: Be Self-Centered #7: Be Greedy #8: Be Tiny #9: Be Agile […]

Is Permission Marketing A Flimsy Theory?

Tom Asacker makes some cogent points about wide gulph between what marketing experts recommend and what brand managers continue to do. Consultants and popular marketing bloggers alike (they’re often one in the same) increasingly advise brand managers to: 1. Treat customers with respect 2. Do what’s in the best interest of potential customers 3. Get […]

Home Is Where The Home Is

Here’s a story for all the members of the Free Agent Nation among us. NYT: Millions of Americans operate businesses out of their homes, but the successful ones usually have to move out at some point because they run out of room. As their ranks grow – the number of self-employed people grew to seven […]

Inc. Declares “The Stupidity” Over With

Inc. has 75 reasons why it’s a good time to be an entrepreneur. Of course, such a list is much too long for me to read. So, I’ll just share one of their reasons near the top of the list. Number 2 Because the stupidity is over. No one talks about “flipping” companies anymore. No […]

It’s Weird How Weird Makes Money

John Warner, a.k.a. The Swamp Fox, is a Greenville, SC-based venture capitalist. On his blog, he writes about the Greenville Chamber’s recent visit to Austin, TX–a city that has emerged as an entrepreneurial haven with the third-most venture capital investment in the country. In other words, the money is flowing in Austin. Warner asks why […]

For Some The World Is Flat

Marketing guru Adam Hanft, founder and CEO of Hanft Unlimited queries Richard Florida in a Fast Company web exclusive. Hanft: Does the importance of the Creative Class in driving innovation fly in face of the notion that technology makes geography insignificant? Are we becoming a world where free-agents work entrepreneurially, as “nowhereians” with a global […]

Rankings Are Rank At Reed

Colin Diver, President of Reed College in Portland, OR has no need, nor love for ranking systems. Writing in The Atlantic, Diver utterly destroys U.S. News & World Report. It’s an enjoyable read. And one the bloatosphere–whose members are too often obsessed with their Technorati rank, Google rank or Blogebrity status–might learn from. For ten […]

Make Customer Satisfaction Your Religion

David Pogue has some rules for electronics makers who want some consumer love this holiday season (and beyond). Worship at the altar of good design and make customer satisfaction your religion. These should be your commandments. I. Thou shalt not entomb thy product in indestructible plastic. II. Thou shalt hire native English speakers to translate […]

Where Worker Bees Make Honey

The Work Environment Index (WEI), rates working environments in all 50 states and Washington, D.C., in terms of average pay, employment opportunities, employee benefits, percentage of low-income workers, fair treatment between genders and ability for employees to unionize. It is the first index to evaluate worker climate as opposed to business climate on a state-by-state […]

Typing Is Not Writing

Orange Yeti asks some tough, and oh so pertinent, questions. Why do clients love to pretend they can write? Time and time again we stress the importance of good copy. And almost always we get an, “I can handle that,” or a “No problem!” There is a problem though. Most people have poor writing skills. […]