Make People Feel Good And You Will Go Far

Popular speaker and author, Tom Asacker, weighs in on some things he’s been thinking about lately. People believe that they are better than they really are, and they want YOU and your people and your business model to validate those feelings. If you’re really smart, you’ll make them feel even better about themselves and their […]

Giving Everyone A Seat At The Table (Now There’s An Idea)

Influx Insights: Le Pain Quotidien is Belgian bakery/restaurant chain with around 60 stores worldwide, it has US locations in New York and Los Angeles. Apart from bringing the European bakery tradition to the US, it also places a large emphasis on its communal table. The giant tables are focal points for the stores and are […]

Google Shares The Love

After considering this New York Times report on Google’s corporate culture, it certainly makes me wonder why we settle for so much less in the ad biz. Google, like I.B.M., says that it is forging a corporate culture in which success depends on performance. But while I.B.M. is an old company that has revamped the […]

Evhead Revisited

Odeo CEO (and Nebraska native), Evan Williams has some great advice for web-based startups. And he ought to know, having co-founded Blogger, which is now part of Google. #1: Be Narrow #2: Be Different #3: Be Casual #4: Be Picky #5: Be User-Centric #6: Be Self-Centered #7: Be Greedy #8: Be Tiny #9: Be Agile […]

Is Permission Marketing A Flimsy Theory?

Tom Asacker makes some cogent points about wide gulph between what marketing experts recommend and what brand managers continue to do. Consultants and popular marketing bloggers alike (they’re often one in the same) increasingly advise brand managers to: 1. Treat customers with respect 2. Do what’s in the best interest of potential customers 3. Get […]

Home Is Where The Home Is

Here’s a story for all the members of the Free Agent Nation among us. NYT: Millions of Americans operate businesses out of their homes, but the successful ones usually have to move out at some point because they run out of room. As their ranks grow – the number of self-employed people grew to seven […]

Inc. Declares “The Stupidity” Over With

Inc. has 75 reasons why it’s a good time to be an entrepreneur. Of course, such a list is much too long for me to read. So, I’ll just share one of their reasons near the top of the list. Number 2 Because the stupidity is over. No one talks about “flipping” companies anymore. No […]

It’s Weird How Weird Makes Money

John Warner, a.k.a. The Swamp Fox, is a Greenville, SC-based venture capitalist. On his blog, he writes about the Greenville Chamber’s recent visit to Austin, TX–a city that has emerged as an entrepreneurial haven with the third-most venture capital investment in the country. In other words, the money is flowing in Austin. Warner asks why […]

For Some The World Is Flat

Marketing guru Adam Hanft, founder and CEO of Hanft Unlimited queries Richard Florida in a Fast Company web exclusive. Hanft: Does the importance of the Creative Class in driving innovation fly in face of the notion that technology makes geography insignificant? Are we becoming a world where free-agents work entrepreneurially, as “nowhereians” with a global […]

Rankings Are Rank At Reed

Colin Diver, President of Reed College in Portland, OR has no need, nor love for ranking systems. Writing in The Atlantic, Diver utterly destroys U.S. News & World Report. It’s an enjoyable read. And one the bloatosphere–whose members are too often obsessed with their Technorati rank, Google rank or Blogebrity status–might learn from. For ten […]