David Gianatasio of Adweek explores the rare art of moving from an agency leadership role to CEO on the client side. Ironically, agency executives tend to suffer from, of all things, ‘a branding problem,’ according to Renée Richardson Gosline, assistant marketing professor at MIT’s Sloan School of Management. She says recruiters and corporate boards have [...]
When we change our actions, we also change our beliefs. And what we believe compels further action. It is a virtuous cycle, and understanding its elemental framework can help you to connect with and motivate people. “People are drawn across the bridge of belief by their anticipation of a better experience and a better life. [...]
Agencies don’t just churn out ad campaigns these days, they incubate startups. And why not? When you have the resources you can afford put them to good use. In fact, it is your responsibility to do so. You may have heard, Wieden+Kennedy got into the baby-company warming game a few years back with the launch [...]
I always take company reviews I read on Glassdoor or services like TripAdvisor with a grain of salt. Because you never really know who’s behind the review and if they have an ax to grind. Yes, if you take these reviews in the aggregate you can get a good picture of a restaurant or service [...]
When I review books here on AdPulp, I don’t talk about whether I like a book or don’t like it, or whether it’s well-written or not. I simply try to answer the question, “What would AdPulp readers learn by reading this book?” With that mind, I confess: I simply don’t know what to make of [...]
Location, location, location. It’s more than a Realtors’ call to arms today. Some of the nation’s most influential business leaders are promoting the value of face time and physical proximity. “Opportunities flow through congregations of people. Those with good ideas and information tend to hang out with one another,” Reid Hoffman of LinkedIn wrote recently. [...]
What does it take to be a leader in an advertising industry or marketing firm? As I’ve noted before, many great copywriters and art directors don’t make great creative directors. It’s a different set of skills. And sometimes, for the agency or the person, this discovery is made too late — either after a promotion [...]
If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. [...]
Matthew Creamer of Ad Age has thoughtfully laid out a five-year plan for agency growth. One of the things I find interesting in his assessment is the emphasis on User-Experience Design, a.k.a. UX. User-experience design is too often thought of as a digital-marketing task, ensuring that website and app development meet and ideally exceed usability [...]
Connect