Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

Holiday Inn Journey to

Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

When Content Scores Points For Brands, It Doesn’t Need Much Defense

pirelli calendar 2015

People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by bullshit artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […]

6 Alternative Ways to Put Your Brand in the Hands of Customers

Companies rarely go the extra mile to include small items as a bonus gift with their orders because they see it as an additional expense that takes away from the profit margin but, on the contrary, it can be just as effective spending money on these items as it would if you were to diverge […]

Amazon’s Cloud Is Raining Tunes

Amazon Cloud Player

How smart is Amazon.com? If their latest move to improve its music store is any indication, they’re smarter than all their competition. According to Time, Amazon’s new “Auto-Rip” gives customers a free online version of any album they buy — or have bought on Amazon in the last 15 years. I just logged in to […]

So Much Better Than A “Like” On Facebook

WarbyParkerFanLove

Eyeglasses purveyor, Warby Parker, did something right. We know this because Marsha, a customer from New Orleans, conveyed her brand love in a box of goodies from the Crescent City. I’ll take beignets from Cafe Du Monde over a Facebook “Like” every time. Share

Copywriters Without Borders – And Customers Without Loyalty

So, now that Borders is going out of business, what’s going to happen to all the information they collected on me as part of my Borders Rewards Card? You know–it was a “loyalty program.” But what happened to the loyalty? Borders emails showed up two or three times a week once I signed up for […]

Loyalty, Meet Location. Location, Loyalty.

I don’t want to induce Jerry Ketel to toss his breakfast or lunch, but we’ve learned that CKE Restaurants, owner of Carl’s Jr. and Hardee’s has developed their own location-based check-in app. The app, dubbed Happy Star Rewards, is now available on the iPhone and Android platforms, and invites users to check in when they […]

At Amazon.com, Customers Can Pay Their Way To The Head Of The Line

Brad Stone of BusinessWeek takes note of Amazon Prime, the loyalty program’s loyalty program. Amazon Prime may be the most ingenious and effective customer loyalty program in all of e-commerce, if not retail in general. It converts casual shoppers who gorge on the gratification of having purchases reliably appear two days after they order, into […]

Why Are Loyalty Programs And Brand Loyalty Two Different Things?

Every business dreams of attracting loyal customers. Hence, the preponderance of loyalty programs. The average U.S. household is enrolled in 14.1 loyalty and rewards programs, but is only active in 6.2 of them. Which begs the question, do loyalty programs work? According to BrandWeek, 32 percent of respondents to a recent CMO Council survey felt […]

Have You Hugged Your Customers Today?

How many of you get excited when a brief comes across your desk asking for a loyalty program? Don’t all raise your hand, at once. Okay, we all want to foster brand loyalty. That’s a given. But how? TrendWatching.com, which has dedicated its October trend report to “Perkonomics” has some answers. It’s must reading for […]