So, now that Borders is going out of business, what’s going to happen to all the information they collected on me as part of my Borders Rewards Card? You know–it was a “loyalty program.” But what happened to the loyalty? Borders emails showed up two or three times a week once I signed up for [...]

I don’t want to induce Jerry Ketel to toss his breakfast or lunch, but we’ve learned that CKE Restaurants, owner of Carl’s Jr. and Hardee’s has developed their own location-based check-in app. The app, dubbed Happy Star Rewards, is now available on the iPhone and Android platforms, and invites users to check in when they [...]

Brad Stone of BusinessWeek takes note of Amazon Prime, the loyalty program’s loyalty program. Amazon Prime may be the most ingenious and effective customer loyalty program in all of e-commerce, if not retail in general. It converts casual shoppers who gorge on the gratification of having purchases reliably appear two days after they order, into [...]

How many of you get excited when a brief comes across your desk asking for a loyalty program? Don’t all raise your hand, at once. Okay, we all want to foster brand loyalty. That’s a given. But how? TrendWatching.com, which has dedicated its October trend report to “Perkonomics” has some answers. It’s must reading for [...]

Spike Jones, Firestarter at Greenville, SC identity firm, Brains On Fire, on customer loyalty programs: As we’re building a “brand ambassador” program (soon to be named smething else) for one of our clients, I’m trying to keep one important thing in mind about creating loyal customers: It’s not all about giving – as in free [...]