A Big Phat Hard-Drive On Wheels

from USA Today: Chevrolet will introduce an entertainment-system option on its Uplander minivan this spring that has hard-drive memory capable of storing 40 movies, 10,000 song tracks or basic video games. It will be offered in General Motors’ other minivans by the year’s end. Storing music and movies on the hard drive cuts clutter. “As […]

Luddites Won’t Be Reading This

AdAge is running a “Special Report” on marketing to Luddites. The report seeks to prove that Luddites are not only found among the old and poor. Nearly half of cellphone-less adults are age 18 to 44, and one-fifth of Net-less adults have household income of at least $50,000, according to NOP World’s Roper Reports. 28% […]

Eagles Soar Along With Spending

Thanks to Catharine P. Taylor at Adfreak for pointing us to these telling facts and figures. According to a new study by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, many consumers rank the commercials as the most important part of the Super Bowl. The survey also found that […]

Can You Relate?

by San Grewal and Raju Mudhar of the Toronto Star: It’s not enough for a company to just sell you a product any more. The goal is for you to live the lifestyle any given product is supposed to represent Share