Off The Shelf Off The Table

from Reuters: Nike has a message for shoppers looking for the hottest shoe design: Just do it — yourself. The world’s largest athletic shoemaker has relaunched a web site where shoppers design their own shoes, choosing everything from the color of the famous Nike swoosh to personalizing the tongue with a word or phrase. The […]

Selling To The Over-50 Crowd

Today’s LA Times has a great story on the continuing preoccupation with marketing to 18-to-49 year olds. The article suggests that today’s 50+ consumers aren’t the fuddy-duddy, set-in-their-ways people their parents were; rather they’re people with money to spend and a desire to try new brands and new experiences. Since few people in advertising (or […]

Robber Gets Big Idea From Ameriquest Spot

from Boston Globe: The first time he robbed a bank Timothy Connor just slipped a note to a bank teller. The next time, he slipped the note while nonchalantly talking on his cellphone, an act, police said, that mimicked a Super Bowl commercial. His technique, police said, is similar to one used in an Ameriquest […]

Dogs Are Kosher Even When They’re Not

More than 27.5 million hot dogs will be consumed by baseball fans this season while cheering their team in the stands, according to the annual consumption survey conducted by the National Hot Dog and Sausage Council. Laid end-to-end, that’s almost enough hot dogs to stretch from Citizens Bank Park in Philly to Edison Field in […]

Can’t Hurt To Try

Trendwatching’s April newsletter introduces an interesting term

eBay Pimpin’ Gangsta Garb

from San Jose Mercury News: Looking for the latest Norte

My Pocket Protector Can Beat Up Your Pocket Protector

I love discovering new blogs of substance. Especially when they have charming names like We Make Money Not Art. Here’s an interesting piece lifted from R

A Big Phat Hard-Drive On Wheels

from USA Today: Chevrolet will introduce an entertainment-system option on its Uplander minivan this spring that has hard-drive memory capable of storing 40 movies, 10,000 song tracks or basic video games. It will be offered in General Motors’ other minivans by the year’s end. Storing music and movies on the hard drive cuts clutter. “As […]

Luddites Won’t Be Reading This

AdAge is running a “Special Report” on marketing to Luddites. The report seeks to prove that Luddites are not only found among the old and poor. Nearly half of cellphone-less adults are age 18 to 44, and one-fifth of Net-less adults have household income of at least $50,000, according to NOP World’s Roper Reports. 28% […]

Eagles Soar Along With Spending

Thanks to Catharine P. Taylor at Adfreak for pointing us to these telling facts and figures. According to a new study by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, many consumers rank the commercials as the most important part of the Super Bowl. The survey also found that […]