Brands Get Back To Basics

New York Times: Charmin has a new low-rent cousin, Charmin Basic. It’s slightly less “squeezably soft” – but it’s a lot less pricey than Procter & Gamble’s other toilet paper. “The premium that consumers were traditionally willing to pay for a brand name is under attack,” said Sridhar Balasubramanian, an associate professor of marketing at […]

The Indispensable Disposable

from USA Today: The first one-time-use video camera goes on sale this week at CVS drugstores in the Northeast. The makers of the $29.95 camera and CVS hope the device will do for video what one-time-use cameras did for film sales: dramatically increase the market. Sales of one-time-use cameras Share

Off The Shelf Off The Table

from Reuters: Nike has a message for shoppers looking for the hottest shoe design: Just do it — yourself. The world’s largest athletic shoemaker has relaunched a web site where shoppers design their own shoes, choosing everything from the color of the famous Nike swoosh to personalizing the tongue with a word or phrase. The […]

Selling To The Over-50 Crowd

Today’s LA Times has a great story on the continuing preoccupation with marketing to 18-to-49 year olds. The article suggests that today’s 50+ consumers aren’t the fuddy-duddy, set-in-their-ways people their parents were; rather they’re people with money to spend and a desire to try new brands and new experiences. Since few people in advertising (or […]

Robber Gets Big Idea From Ameriquest Spot

from Boston Globe: The first time he robbed a bank Timothy Connor just slipped a note to a bank teller. The next time, he slipped the note while nonchalantly talking on his cellphone, an act, police said, that mimicked a Super Bowl commercial. His technique, police said, is similar to one used in an Ameriquest […]

Dogs Are Kosher Even When They’re Not

More than 27.5 million hot dogs will be consumed by baseball fans this season while cheering their team in the stands, according to the annual consumption survey conducted by the National Hot Dog and Sausage Council. Laid end-to-end, that’s almost enough hot dogs to stretch from Citizens Bank Park in Philly to Edison Field in […]

Can’t Hurt To Try

Trendwatching’s April newsletter introduces an interesting term Share

eBay Pimpin’ Gangsta Garb

from San Jose Mercury News: Looking for the latest Norte Share

My Pocket Protector Can Beat Up Your Pocket Protector

I love discovering new blogs of substance. Especially when they have charming names like We Make Money Not Art. Here’s an interesting piece lifted from R Share

A Big Phat Hard-Drive On Wheels

from USA Today: Chevrolet will introduce an entertainment-system option on its Uplander minivan this spring that has hard-drive memory capable of storing 40 movies, 10,000 song tracks or basic video games. It will be offered in General Motors’ other minivans by the year’s end. Storing music and movies on the hard drive cuts clutter. “As […]