Fair Trade Adopted By Big Beverage

Common Dreams: Britain’s most boycotted company, NestlĂ©, will attempt to claim the moral high ground today in the battle for “ethical shopping” by becoming the first multi-national to launch a Fair-Trade coffee. In a link with the Fair Trade Foundation, the Swiss food firm announced it will become the first of the big four coffee […]

Power To The Pedal

USA Today: A spike in gasoline prices is fueling what could be the biggest year for U.S. bicycle sales since the Arab oil embargoes more than 30 years ago. “It should be close to 20 million units. If you look back historically, the three best years for bike sales were 1972, 1973, and 1974,” Tim […]

Little League Scores Big League Sponsors

Boston Globe: When parents and baseball fans arrived at the state’s Little League championship in Beverly on Sunday, they were met at the gate with a friendly welcome: Members of two Beverly baseball teams, ages 10 to 12, handed out baseballs imprinted with the Bank of America logo, packaged with peanuts and Cracker Jacks. ”Switch […]

American Dream Carries Stiff Price Tag In Silicon Valley

According to USA Today, Bimba Rao and Abhijit Kakhandiki paid $880,000 3 months ago for a 1,150 square foot, three-bedroom, two-bathroom house on a shaded corner in Friendly Woods, a block over the Cupertino border. The house was old and small and needed work. But they liked the neighborhood and the home’s potential. The listed […]

The Tramps “Disco Inferno” Threatened By Poachers

Smoking Gun: Former Black Panther associates of Huey P. Newton, the late co-founder of the militant organization, are seeking to trademark the phrase “Burn Baby Burn” so they can slap the words–long associated with conflagrations that left cities like Watts and Newark in cinders–on hot sauce. According to pending filings with the U.S. Patent and […]

Screw The Lowest Common Denominator

Anthropologist, Grant McCracken, considers the Hegarty trade off. At some point, almost all the important players in the world of marketing embraced the Hegarty trade off*. They stopped trying to appeal to everyone all the time. They gave up climbing to ever cheerier, cheesier heights of good humor. They surrendered the Share

Brands Get Back To Basics

New York Times: Charmin has a new low-rent cousin, Charmin Basic. It’s slightly less “squeezably soft” – but it’s a lot less pricey than Procter & Gamble’s other toilet paper. “The premium that consumers were traditionally willing to pay for a brand name is under attack,” said Sridhar Balasubramanian, an associate professor of marketing at […]

The Indispensable Disposable

from USA Today: The first one-time-use video camera goes on sale this week at CVS drugstores in the Northeast. The makers of the $29.95 camera and CVS hope the device will do for video what one-time-use cameras did for film sales: dramatically increase the market. Sales of one-time-use cameras Share

Off The Shelf Off The Table

from Reuters: Nike has a message for shoppers looking for the hottest shoe design: Just do it — yourself. The world’s largest athletic shoemaker has relaunched a web site where shoppers design their own shoes, choosing everything from the color of the famous Nike swoosh to personalizing the tongue with a word or phrase. The […]

Selling To The Over-50 Crowd

Today’s LA Times has a great story on the continuing preoccupation with marketing to 18-to-49 year olds. The article suggests that today’s 50+ consumers aren’t the fuddy-duddy, set-in-their-ways people their parents were; rather they’re people with money to spend and a desire to try new brands and new experiences. Since few people in advertising (or […]