Chivas recently launched This Is the Life on MSN.com. The web “channel” shows affluent young Chivas enthusiasts cooking gourmet meals on 50-foot yachts, boutiquing, golfing and learning about hand-rolled cigars. The site also features footage from concerts at Chivas-sponsored concerts, as well as video auditions from couples hoping to land a $200,000-a-year gig as global […]
Here’s some copy from the Attus Apparel website, used to differentiate their product offerings from the rest. Your typical polo’s have little animals, crests, etc. embroidered on the chest that serves as nothing more than an advertising tool for the clothing co, and also serves as a status symbol for the wearer. We came up […]
Atlanta Constitution Journal explores the city’s niche marketing efforts. City boosters are taking the journalists — who write for the nation’s gay and lesbian newspapers, magazines and Web sites — to dinner at gay-owned and gay-friendly restaurants; to meetings with gay and lesbian entrepreneurs; and to visit neighborhoods where openly gay residents can live without […]
There is no digital divide between the sexes, according to this USA Today article: An Oxygen Network survey released Tuesday found that more than three out of four women said they’d choose the TV over a diamond solitaire necklace. Women preferred a top-of-the-line cellphone to designer shoes by a similar margin. And a little white […]
Consumerist reports that Macy’s in Boston, under pressure from a conservative group, has removed two male mannequins, one wearing a rainbow flag. The display was meant to support Boston Pride, a nine-day gay pride event. In related news, Coors Brewing Co. has no such qualms.
Building community around your brand, online and off, is today the core activity of most progressive marketers. Two ambitious Brits, who may or may not give a hoot about such things, have put their own community building idea into play. According to LA Times: Two 26-year-old British entrepreneurs, Ben Keene (a.k.a. Chief Bengazi) and Mark […]
courtesy of Flickr user, adactio Valleyschwag, not to be confused with Gawker Media’s Valley Wag, is preparing to meet the needs of nerds everywhere. Out here in the Valley (Silicon Valley, that is) we’re well known for cookin’ up a mean tech company. But our real legacy is our schwag–the t-shirts, ballcaps, notepads, stickers, keychains, […]
If you market to tweens or teens, hopefully you know where to find them. Tina Wells, CEO of Buzz Marketing Group knows. In an OMMA article she says: Teens and tweens are drawn to Web sites that engage them on multiple interactive platforms, hold their ever-shrinking attention span, and give them a reason to come […]