There’s No There There

Seth Godin hit a nerve with his anti-Vegas rant. I’ve never liked Vegas much. The place seems flimsy and unreal, like a Hollywood set that will be gone tomorrow, after a big dust storm blows it up into Utah. Las Vegas is an epicenter of a trend that is accelerating through every market and community […]

Where The Girls Are

Adweek: Maybelline is launching a Web site Tuesday for its new makeup line, Pure, that takes a novel approach to engaging teenage girls and young women. Instead of focusing on its products, the cosmetics company is taking a page from MySpace’s playbook and inviting visitors to create and share content. Built by aQuantive’s Avenue A/Razorfish, […]

Ikea Feeds The Needy

Der Spiegel: From Munich in the south to Kiel in the north, Ikea is increasingly turning into a welfare center for pensioners, young moms, low-earners and the unemployed. Many low-earners prefer eating in the familiar atmosphere of this temple to consumption to standing in line at the soup kitchen. Indeed, the stigma of poverty is […]

Refuge For The Officeless

Fast Company: There was a time when “working a hotel” meant fishnets and a miniskirt–now it’s a laptop and a cell. Hang out in a hotel lobby or bar, particularly a high-end one, and you’re sure to see more people than ever running their entire business operations from a table over in the corner. “With […]

Retailers Bait Sportsmen With Mountains Of Gear

USA Today: Millions of anglers, hunters and target shooters are shelling out billions of dollars on gear, from $300 fly-fishing rods to $10,000 shotguns. Outdoor retailers such as Cabela’s are expanding nationwide, opening superstores that attract legions of shoppers and tourists. Outdoor trade shows are drawing more exhibitors each year. Many of the enthusiasts are […]

Ernie’s Tempest

Ernie Schenck asked why Hispanics need their own advertising awards show. There have been 39 responses to his question thus far. Here’s a segment of one response, from High Jive: I think we need Hispanic shows for many reasons. The first is to generate positive pr for Hispanic agencies. The work being produced in these […]

Fair Trade Adopted By Big Beverage

Common Dreams: Britain’s most boycotted company, Nestlé, will attempt to claim the moral high ground today in the battle for “ethical shopping” by becoming the first multi-national to launch a Fair-Trade coffee. In a link with the Fair Trade Foundation, the Swiss food firm announced it will become the first of the big four coffee […]

Power To The Pedal

USA Today: A spike in gasoline prices is fueling what could be the biggest year for U.S. bicycle sales since the Arab oil embargoes more than 30 years ago. “It should be close to 20 million units. If you look back historically, the three best years for bike sales were 1972, 1973, and 1974,” Tim […]

Little League Scores Big League Sponsors

Boston Globe: When parents and baseball fans arrived at the state’s Little League championship in Beverly on Sunday, they were met at the gate with a friendly welcome: Members of two Beverly baseball teams, ages 10 to 12, handed out baseballs imprinted with the Bank of America logo, packaged with peanuts and Cracker Jacks. ”Switch […]

American Dream Carries Stiff Price Tag In Silicon Valley

According to USA Today, Bimba Rao and Abhijit Kakhandiki paid $880,000 3 months ago for a 1,150 square foot, three-bedroom, two-bathroom house on a shaded corner in Friendly Woods, a block over the Cupertino border. The house was old and small and needed work. But they liked the neighborhood and the home’s potential. The listed […]