Atlanta Constitution Journal explores the city’s niche marketing efforts. City boosters are taking the journalists — who write for the nation’s gay and lesbian newspapers, magazines and Web sites — to dinner at gay-owned and gay-friendly restaurants; to meetings with gay and lesbian entrepreneurs; and to visit neighborhoods where openly gay residents can live without […]
There is no digital divide between the sexes, according to this USA Today article: An Oxygen Network survey released Tuesday found that more than three out of four women said they’d choose the TV over a diamond solitaire necklace. Women preferred a top-of-the-line cellphone to designer shoes by a similar margin. And a little white […]
Consumerist reports that Macy’s in Boston, under pressure from a conservative group, has removed two male mannequins, one wearing a rainbow flag. The display was meant to support Boston Pride, a nine-day gay pride event. In related news, Coors Brewing Co. has no such qualms.
Building community around your brand, online and off, is today the core activity of most progressive marketers. Two ambitious Brits, who may or may not give a hoot about such things, have put their own community building idea into play. According to LA Times: Two 26-year-old British entrepreneurs, Ben Keene (a.k.a. Chief Bengazi) and Mark […]
courtesy of Flickr user, adactio Valleyschwag, not to be confused with Gawker Media’s Valley Wag, is preparing to meet the needs of nerds everywhere. Out here in the Valley (Silicon Valley, that is) we’re well known for cookin’ up a mean tech company. But our real legacy is our schwag–the t-shirts, ballcaps, notepads, stickers, keychains, […]
If you market to tweens or teens, hopefully you know where to find them. Tina Wells, CEO of Buzz Marketing Group knows. In an OMMA article she says: Teens and tweens are drawn to Web sites that engage them on multiple interactive platforms, hold their ever-shrinking attention span, and give them a reason to come […]
Imagine how hard copywriters would work if the ads they created became more expensive by the word. Consider the following on real estate classified ads from New York Daily News: Luxury is out. Old-World Elegance is in. As the city’s real estate market slows, even the want ads must work harder. Brokers are freshening up […]
GM is promoting E85–a new ethanol blend that is 85% corn-based–and their own vehicles that run on it. GM says 1.5 million Flex Fuel GM vehicles can run on E85 today, and they plan to release 400,000 more E85-friendly vehicles this year.
There are now about 1.6 million Indian households that spend an average of $9,000 a year on luxury goods, Time Asia reports. Jimmy Choo and Gucci are just the latest makers of luxury goods to target India as the next hot growth market, joining Hermès, Christian Dior, Louis Vuitton, Cartier, Piaget, Tiffany, Moschino and others. […]