Jarritos Makes Bid To Be Most Interesting Imported Soft Drink In The World

Jarritos is painting the town red. And then some… The Mexican soft drink’s new tagline, “We’re not from here” is spot on. I love it when a brand uses a negative as a positive. According to The New York Times, Jarritos’ agency, GSD&M, hired Federico Archuleta, a street artist from Austin to paint murals on […]

Sustainable To The Core

Patagonia_s Common Threads Initative to Reduce Our Environmental Footprint

Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it’s not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle […]

Do Conversations About Luxury Accomodations Inspire Bookings? Hilton’s Luxury Brands Want To Know

John Vanderslice, Global Head of Luxury and Lifestyle Brands at Hilton Worldwide (which includes Conrad and Waldorf Astoria Hotels & Resorts), explores the company’s Luxury Manifesto with thought leaders in the segment. Here we have Lisa Hughes, publisher of The New Yorker, discussing how luxury brands communicate in new ways via social media while holding […]

You Want ROI? Tap The Fast Growing Disdain For All Things Big.

Worthington National Bank in Fort Worth gained $10 million in new deposits after running billboards urging consumers to “Just Say No to Bailout Banks.” [via The New York Times] Share

Brands That Do Good Do Well

Ann M. Mack is the director of trendspotting at JWT. Here’s what she’s spotting: Today, thanks to the ubiquity of online technology and a new global-mindedness, people are thinking less about “me” and more about what “we” can do to address the challenges of modern society. This collective consciousness denotes a mind-set that’s particular not […]

Let Me Check My List

I like to see well executed examples of lifestyle marketing and that’s what precisely what a boutique hotel company needs to deliver–their properties’ unique lifestyle in droves. That’s what guest are paying for, that not so little something extra. Morgans Hotel Group is playing by these rules. Their new site by Zaaz, Inc. features a […]

Disney Pumps Up Its High Dollar Offerings

Disney says that sales of its home and lifestyle products will total about $85 million in the next 12 months, making up one percent of the consumer unit’s revenue. Within five years, the company projects the category will deliver $500 million in sales a year. It is an ambitious plan for a company whose idea […]

Same Idea, Different Word

Online, it’s all about community. Building community, embracing community, listening to the community. According to USA TODAY, offline marketing is more about “the neighborhood.” Many Starbucks stores now boast that they have the best espresso “in the neighborhood.” Applebee’s has a new slogan: “It’s a whole new neighborhood.” Wal-Mart’s smaller-scale suburban stores call themselves Wal-Mart […]

This Surf Report Brought To You by Quicksilver/Roxy

The 30-second spot might be out of vogue at the moment, but that’s not a concern when you work on a brand that’s deep into lifestyle marketing. When you’re on a brand like that, you can make an entire film. Without leaving the ad biz for Hollywood. Fresh Creation points to one such film from […]

CUL8r English Language

Brace yourself, big marketers are getting hip to text-message lingo. In ads that begin in two weeks for a new line of Degree deodorant for teen girls, Unilever is highlighting “OMG! Moments.” Print ads running in magazines such as Seventeen and CosmoGIRL show “High School Musical” star Ashley Tisdale at a glitzy affair discovering that […]