Daily Candy No Longer Sweet

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You can’t read a media brand by its cover. For instance, Daily Candy looks like an incredibly healthy site. But its owner, NBC Universal, is not pleased with the numbers. So displeased are the suits that they decided to pull the plug on Daily Candy and Television Without Pity. According to Variety, Comcast bought DailyCandy […]

Rapper Does Magic Trick, Turns Old Man Pants Into Something Sexier

Check Out the Shoppable Video for Tinie Tempah_s _Don_t Sell Out_ | Complex

Dockers Alpha Khaki line is for young bucks with style, which helps explain this click-to-buy video featuring British hip-hop artist Tinie Tempah wearing Dockers. The fact that this content-meets-celebrity-endorsement is underscored by a song called “Don’t Sell Out,” now that I can’t explain. “We wanted to blend art, content and commerce to create a video […]

Activist Shoppers Disrupt The Supply Chain – It’s Okay With Walmart

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An estimated 75% of the world’s fisheries are at or beyond sustainable limits. Yet, the consumer market for seafood is growing rapidly. This is a business problem, an environmental problem and a health problem. In other words, it’s something for big companies to stay away from. Unless you’re Walmart and not afraid. When you’re Walmart, […]

So Much Better Than A “Like” On Facebook

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Eyeglasses purveyor, Warby Parker, did something right. We know this because Marsha, a customer from New Orleans, conveyed her brand love in a box of goodies from the Crescent City. I’ll take beignets from Cafe Du Monde over a Facebook “Like” every time. Share

Jarritos Makes Bid To Be Most Interesting Imported Soft Drink In The World

Jarritos is painting the town red. And then some… The Mexican soft drink’s new tagline, “We’re not from here” is spot on. I love it when a brand uses a negative as a positive. According to The New York Times, Jarritos’ agency, GSD&M, hired Federico Archuleta, a street artist from Austin to paint murals on […]

Sustainable To The Core

Patagonia_s Common Threads Initative to Reduce Our Environmental Footprint

Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it’s not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle […]

Do Conversations About Luxury Accomodations Inspire Bookings? Hilton’s Luxury Brands Want To Know

John Vanderslice, Global Head of Luxury and Lifestyle Brands at Hilton Worldwide (which includes Conrad and Waldorf Astoria Hotels & Resorts), explores the company’s Luxury Manifesto with thought leaders in the segment. Here we have Lisa Hughes, publisher of The New Yorker, discussing how luxury brands communicate in new ways via social media while holding […]