According to Accenture, “the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.” Technet, which pointed me to the Accenture study, mentions Reach.ly as a good example of a service that is busy marrying content to context. Reach.ly is [...]
Ann Handley, Chief Content Officer of MarketingProfs loves Instagram, the iPhone app that encourages users to share filter-treated photos. “Instagram allows you to create visual stories with an artfulness and elegance and a special kind of gravitas that’s at the heart of good content,” Handley writes. She adds, “The images on Instagram are at once [...]
The iPhone is now better equipped than ever to present news of the day, thanks to the recent launch of two new apps (both already popular on the iPad), Flipboard and CNN-owned Zite. According to Fast Company, Flipboard, like Zite, makes it very easy to read collected content from all your favorite publications. Time helps [...]
Christina Warren of Mashable takes note of the iPhone optimized version of Esquire’s January issue, available now for $2.99 in the iTunes store. “The digital version allows users to easily browse through the magazine, access enhanced and extra content and save and share favorite portions with friends,” Warren reports. She also notes that McSweeney’s–the literary [...]
Disclosure: I helped write the copy for the following iPhone App from Columbia Sportswear. When you’re bivouaced high above the valley floor on El Cap, there’s little room for consulting a classic how-to book on knots. But when that book is repurposed for the iPhone, it’s a different story. Columbia Sportswear’s first iPhone App, “What [...]
According to Mobile Marketer, Pizza Hut’s iPhone three-month old iPhone app has already netted more than $1 million in sales. “We are extremely excited here about the explosive growth we’ve seen, $1 million in sales is pretty substantial for an iPhone app,” said Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, TX. [...]
Kraft has long helped busy people plan their meals. Now, the foods giant is helping busy people with an iPhone and $.99 plan their meals. Ad Age spoke to Ed Kaczmarek, director of innovation-new services at Kraft Foods, about the brand’s decision to charge for their iPhone App. We look at iFood Assistant as a [...]
Elizabeth Baskin is the founder of Tribe, an ad agency in Atlanta, so it’s not a surprise that she’s a fan of entrepreneurs. But she’s taking it a step further with StarterCards, a series of cards offering easy steps for entrepreneurs to follow when starting a new business. And while you can order a set [...]
Have you been wondering how Apple selects which iPhone applications to feature its latest TV ads, and how a small third-party app developer gets Cupertino’s attention? Great, so have I. Thankfully, The New York Times has some answers. In today’s Sunday Business, we meet Mitchell Waite and hear how his iBird Explorer went from relative [...]
Steve Casimiro of The Adventure Life is sharing a great look at iPhone applications designed for outdoor adventure enthusiasts. Do the iPhone and Mother Nature play well? The short is answer is “yes”. The iPhone excels at delivering information. Programs that channel local knowledge-surf reports, snow reports, water flows-are perfect applications of the phone’s strengths. [...]
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