Get Your Instant Fix Of “View From The Cheap Seats”

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I’m happy to announce the Kindle version of my book is now available for just $2.99! That’s about 3 cents a column. If you have an iPad with the Kindle App, it’s an instant download for you, too. Thanks for your support, and have a Merry Christmas.

It’s A Book. It’s An App. It’s Do or Die And It’s Innovative.

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It took me nearly a year to finally get my book ready to publish on Amazon, so it was interesting to hear the backstory behind Do or Die, the new app/e-book/something by Clark Kokich, the Chairman of Razorfish. Co-written with Larry Asher of Worker Bees, Do or Die looks at the way advertising and marketing […]

Project Magazine is a Defining Advertising Experience on the iPad

Pebble Beach ad in Project Magazine

The advertising experience on personal devices, such as the iPad or mobile devices in general, has been a pathetic regurgitation of the same banner crap that exists on the web today. Apple attempted to change the game with iAd and bring a personalized, interactive advertising environment to their devices, but adoption has been slow. It […]

Astronauts Are On Anroid 3.0

Propeller heads in the Apple camp will be lined up hundreds deep on Friday afternoon to get their digits on the new iPad2. But there are other choices, with no lines. Choices that astronauts make. Agency: mcgarry bowen Director: Believe Media’s Rory Kelleher.

How Do You Take Your Magazine?

Khoi Vinh, formerly of The New York Times is often asked his opinions on the cavalcade of publications rushing to the iPad. Here’s what he has to say about magazines on the iPad: My opinion about iPad-based magazines is that they run counter to how people use tablets today and, unless something changes, will remain […]

A ‘Zine Just For You, Edited By Your Friends

What if all the crap your friends post to Facebook, Twitter, YouTube etc. everyday came packaged in a slick online magazine? According to Fast Company, Flipboard was founded by Evan Doll, a former iPhone engineer at Apple, and Mike McCue. The company just snagged $10.5 million in startup cash from such luminaries as Twitter co-founder […]

In-App Advertising For The iPad — Everyone’s Doing It

Apple’s new iPad is opening up some creative opportunities for early adopter brands, including media brands intent on delivering a more immersive experience for their readers/viewers. Pandora, for one, is working with Starbucks, Lexus, and Budweiser to develop new campaigns for their iPad app that will utilize the rich video, audio and interactive capabilities. Here’s […]

iAd: Keeping Free Apps Free And Other Reasons For Being

According to The Guardian, Apple has taken more than $60 million in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. Steve Jobs, Apple’s chief executive, said: “iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to […]