I’m happy to announce the Kindle version of my book is now available for just $2.99! That’s about 3 cents a column. If you have an iPad with the Kindle App, it’s an instant download for you, too. Thanks for your support, and have a Merry Christmas.
It took me nearly a year to finally get my book ready to publish on Amazon, so it was interesting to hear the backstory behind Do or Die, the new app/e-book/something by Clark Kokich, the Chairman of Razorfish. Co-written with Larry Asher of Worker Bees, Do or Die looks at the way advertising and marketing [...]
The advertising experience on personal devices, such as the iPad or mobile devices in general, has been a pathetic regurgitation of the same banner crap that exists on the web today. Apple attempted to change the game with iAd and bring a personalized, interactive advertising environment to their devices, but adoption has been slow. It [...]
Propeller heads in the Apple camp will be lined up hundreds deep on Friday afternoon to get their digits on the new iPad2. But there are other choices, with no lines. Choices that astronauts make. Agency: mcgarry bowen Director: Believe Media’s Rory Kelleher.
Khoi Vinh, formerly of The New York Times is often asked his opinions on the cavalcade of publications rushing to the iPad. Here’s what he has to say about magazines on the iPad: My opinion about iPad-based magazines is that they run counter to how people use tablets today and, unless something changes, will remain [...]
What if all the crap your friends post to Facebook, Twitter, YouTube etc. everyday came packaged in a slick online magazine? According to Fast Company, Flipboard was founded by Evan Doll, a former iPhone engineer at Apple, and Mike McCue. The company just snagged $10.5 million in startup cash from such luminaries as Twitter co-founder [...]
Apple’s new iPad is opening up some creative opportunities for early adopter brands, including media brands intent on delivering a more immersive experience for their readers/viewers. Pandora, for one, is working with Starbucks, Lexus, and Budweiser to develop new campaigns for their iPad app that will utilize the rich video, audio and interactive capabilities. Here’s [...]
According to The Guardian, Apple has taken more than $60 million in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. Steve Jobs, Apple’s chief executive, said: “iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to [...]
This week, Volkswagen launched DAS (Digital Automotive Space), the first iPad-exclusive digital magazine developed by an automaker. This app puts the user in the driver’s seat, allowing them to enjoy the magazine’s themes in an innovative virtual reality, using the familiar functions of the iPhone. I don’t feel qualified to comment on the utility of [...]